About SPORTLUX

Founded in 2024, SPORTLUX is a global platform that manages and grows some of the world’s most recognized streetwear, fashion, and lifestyle brands. The company brings together creativity, innovation, and business expertise to support brands across every stage of their journey.

Headquartered in Dubai, SPORTLUX operates through key hubs in Lugano, London, and New York, with its design and creative center based in Milan. This international presence allows the company to stay connected to global trends while serving customers and partners across different markets.

SPORTLUX manages all aspects of brand development, including strategy, design, product development, marketing, wholesale distribution, and direct-to-consumer operations. By combining industry expertise with a strong understanding of culture and fashion, the company helps brands grow and remain relevant in a fast-changing market.

The SPORTLUX portfolio includes several well-known international brands, including Dickies EMEA & APAC, Palm Angels, Off-White™, Thomas Pink, and Diadora.

With a focus on innovation, creativity, and long-term growth, SPORTLUX continues to build strong brands and create meaningful connections with consumers around the world.