Manager – PR
Job Description
About Wynn Al Marjan Island:
Scheduled to open in the United Arab Emirates in Spring 2027, Wynn Al Marjan Island is an opulent and dynamic beachside destination designed for discerning global travellers. Located less than 50 minutes from Dubai International Airport, the integrated resort will feature 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and a five‑star spa, all set on a picturesque island curving into the Arabian Gulf.
About The Position
Wynn Al Marjan Island is seeking a strategic and well‑connected Manager, PR & Communications (Russia) to lead and own the resort’s public relations strategy for the Russian market as part of the Marketing Communications team. This role will be responsible for driving brand visibility, reputation, and relevance across Russia while ensuring alignment with global brand positioning and commercial objectives.
The Primary Duties And Responsibilities Of This Role Are
Market Ownership & Strategy
- Lead the development and execution of the Russia PR strategy in line with global brand positioning and commercial goals
- Localize messaging to ensure cultural relevance while maintaining brand integrity
- Identify white space opportunities to position the resort within the Russian luxury travel landscape
- Align PR strategy with paid media, social, and digital amplification efforts
- Oversee PR strategy and execution across assigned secondary markets (TBC), ensuring alignment with global positioning while adapting to local cultural and media landscapes.
Agency & Budget Management
- Manage and direct the appointed Russian PR agency, ensuring strategic clarity and measurable outcomes
- Oversee agency retainers, scopes of work, and performance accountability
- Manage allocated PR budgets effectively and responsibly
Media, Influencer & Celebrity Relations
- Build and maintain strong relationships with top‑tier Russian media, influencers, celebrities, and key opinion leaders
- Develop targeted media hosting and influencer strategies
- Secure high-impact coverage in priority publications and platforms
Content & Narrative Development
- Lead development of Russia‑focused press materials and media assets
- Oversee translation and localization of global materials
- Support executive messaging tailored to Russian audiences
- Ensure narrative consistency across earned, owned, and shared channels
Launch & Event Communication
- Own PR strategy and execution for Russia around key milestones including:
- Pre-opening announcements
- On-sale launch
- Grand Opening
- Brand partnerships
- Lead Indian media invitations, hosting, and coverage planning
Crisis & Reputation Management
- Support development and execution of crisis communication strategies relevant to the Russian market
- Monitor media sentiment and geopolitical developments impacting brand positioning
- Provide proactive risk assessments and mitigation recommendations
Internal & Stakeholder Alignment
- Partner closely with Marketing, Sales, and Operations
- Support reporting to ownership and senior stakeholders
- Ensure Russia activity aligns with broader commercial priorities
Performance Measurement
- Track and report on share of voice, sentiment, reach, and brand perception in Russia
- Report media coverage for Russia, secondary markets, and selected business units
About You
The idea l candidate for this position will have the following experience and qualifications:
- Professional working proficiency in English
- Native or near-native fluency in Russian (written and spoken)
- Minimum 5–8 years’ PR experience within luxury, hospitality, travel, lifestyle, entertainment, or adjacent premium sectors
- Experience in pre-opening or large-scale launch environments preferred
- This role is ideal for someone who already holds established relationships with tier-one Russian media, editors, influencers, celebrities, and luxury opinion leaders
About Wynn Al Marjan Island’s Benefits
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as life insurance, incentive programs, and other employee benefits . The result is a package that makes this role highly attractive to outstanding applicant s seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.
