Content Writer

Job Description

Content Writer — Arabic & English

About ART Fertility Clinics

ART Fertility Clinics (an IVIRMA GLOBAL COMPANY) is one of the leading reproductive medicine and IVF networks in the Gulf region. Founded in 2015, the group has grown into a network of clinics across the UAE (Abu Dhabi, Al Ain and Dubai) and  Saudi Arabia, built on a commitment to world-class fertility care, internationally recognised clinical protocols and outstanding patient outcomes. Our mission is to make advanced, evidence-based fertility treatment accessible to more families, while setting the standard for clinical excellence, research and patient experience in human reproduction and genetics.

Role Summary

We are looking for a bilingual (Arabic & English) Content Writer to join our Marketing & Communications team in Abu Dhabi. This role is ideal for a creative, detail-oriented writer with an agency background who thrives in a fast-paced, multi-brand environment and can turn complex medical topics into clear, warm and trustworthy content. You will create content that educates, reassures and engages people at a sensitive and deeply personal stage of their lives — always with empathy, accuracy and cultural nuance across both Arabic and English audiences.

Key Responsibilities

• Write, edit and proofread high-quality content in both Arabic and English across web pages, blogs, social media, email campaigns, patient-education materials, brochures, video scripts and paid advertising.

• Adapt and localise content between Arabic and English through transcreation rather than literal translation — preserving tone, cultural sensitivity and medical accuracy in both languages.

• Translate complex fertility, IVF and reproductive-health topics into clear, empathetic, patient-friendly language.

• Develop content aligned with SEO best practice to improve organic visibility and search rankings.

• Collaborate with design, digital, social and clinical teams to deliver integrated campaigns on brief and on time.

• Maintain a consistent brand voice and tone of voice across every channel and touchpoint, in line with brand guidelines.

• Ensure that all content is medically accurate and compliant with UAE Department of Health and healthcare advertising regulations.

• Research industry trends, competitor content and patient questions to feed a proactive content pipeline.

• Manage multiple projects and deadlines simultaneously across brands, markets and stakeholders.

Required Qualifications & Experience

•   Bachelor’s degree in Marketing, Communications, Journalism, Translation, Arabic/English Literature or a related field.

•   7+ years of professional content-writing experience, including time at a creative, digital or marketing agency.

•   Native or near-native fluency in both Arabic and English, with exceptional writing, editing and proofreading skills in both languages.

•   A strong portfolio demonstrating bilingual writing and multi-channel campaign work.

•   Proven ability to write for different formats, channels and audiences while adapting tone and register.

Skills & Competencies

•   Excellent storytelling with empathy and cultural sensitivity, especially around health and family topics.

•   Solid understanding of SEO, content marketing and social-media best practice.

•   Meticulous attention to detail, accuracy and consistency.

•   Ability to work both independently and collaboratively in a deadline-driven environment.

•   Comfortable receiving feedback and iterating quickly across multiple rounds.

•   Familiarity with content-management systems (e.g. WordPress) and collaboration tools.

Preferred (Nice to Have)

• Prior healthcare experience — writing for healthcare, medical, pharmaceutical, wellness or fertility brands is strongly preferred.

•   Knowledge of the UAE / GCC healthcare and fertility landscape.

•   Previous experience of hands-on content creation for Instagram/Reels, You Tube

•   Familiarity with SEO content

•   Thorough  understanding of paid media and how copy performs across channels.

What We Offer

•   A meaningful role contributing to a brand that helps build families.

•   A collaborative, multicultural team within a fast-growing regional network.

•   Competitive salary and benefits in line with UAE market standards.

•   Genuine opportunities for professional growth and development.