Digital Marketing Director

Job Description

Role Description This part-time hybrid role for a Digital Marketing Director at Global Trust IT is based in Abu Dhabi, with flexibility for some work from home. The Digital Marketing Director oversees the planning, execution, and optimization of digital marketing initiatives across web, social, and e-commerce channels to drive brand awareness and business growth. Day-to-day responsibilities include developing and refining digital marketing strategies, leading online campaigns, managing lead generation programs, and monitoring performance through web analytics and reporting dashboards. The role involves collaborating with cross-functional teams, guiding external agencies or vendors, ensuring alignment with overall marketing and business objectives, and maintaining best practices in digital compliance and data privacy. The Digital Marketing Director also evaluates emerging digital tools and trends to recommend enhancements that improve customer engagement and return on investment.
Qualifications

• Ability to develop and execute comprehensive Digital Strategy and Marketing plans aligned with business goals.
• Experience managing E-Commerce platforms and optimizing online customer journeys to increase conversion.
• Proficiency in Lead Generation tactics, including campaign design, funnel optimization, and nurturing programs.
• Strong skills in Web Analytics, with the ability to interpret data, generate insights, and produce actionable reports.
• Proven experience in a senior digital marketing role, ideally within technology or professional services sectors.
• Strong leadership, stakeholder management, and communication skills, with the ability to influence at multiple levels.
• Ability to work effectively in a hybrid environment in Abu Dhabi, balancing on-site collaboration and remote tasks.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing or analytics are an advantage.
• Familiarity with marketing automation tools, CRM systems, and major advertising platforms (e.g., Google Ads, social media ads).