Digital Marketing Executive

Job Description

Job Responsibilities:

• Manage digital marketing activities including SEO, social media, and online campaigns.
• Plan and optimize Meta Ads (Facebook & Instagram Ads), Tiktok, & Snapchat for brand awareness and lead generation.
• Improve website ranking through SEO activities and keyword optimization.
• Implement Generative Engine Optimization (GEO) and AI Search Optimization (AISO) strategies to improve online visibility.
• Create and manage digital content including social media posts, blogs, website content, and campaign materials.
• Monitor website traffic, campaign performance, and prepare reports.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Coordinate with design and content teams for marketing campaigns.
• Stay updated with the latest digital marketing trends, AI tools, and search engine updates.
• Support daily digital marketing activities to improve brand presence and customer engagement.