Digital Marketing Manager

Job Description

Role Summary:

The Digital Marketing Manager will be responsible for driving and optimizing digital marketing performance across paid channels, with a strong focus on performance marketing, data analytics, campaign optimization, customer acquisition and ROI.

The role requires a hands-on understanding of digital advertising platforms and the ability to translate campaign and customer data into actionable insights. Candidates coming from a performance marketing or digital media agency environment would be particularly relevant.

Key Responsibilities

• Develop and execute performance marketing strategies across Google, Meta and other relevant paid digital channels.
• Manage and optimize paid search, paid social, display, programmatic and retargeting campaigns.
• Manage and optimise the end-to-end conversion funnel, identifying drop-offs across the customer journey and implementing data-led interventions to improve conversion, acquisition efficiency and overall funnel performance.
• Monitor campaign performance across key metrics including ROAS, ROI, CPA, CPL, CPC, CTR, conversion rates and customer acquisition costs.
• Analyze campaign, audience and conversion data to identify performance trends and optimization opportunities.
• Manage campaign budgets and continuously optimize allocation based on channel and campaign performance.
• Develop and maintain performance dashboards and reporting frameworks to provide visibility on marketing effectiveness and business impact.
• Lead A/B testing and experimentation across audiences, creatives, landing pages and campaign strategies.
• Maintain platform and campaign governance, ensuring account structures, naming conventions, tracking, audience management and campaign documentation follow agreed standards.
• Support tracking and measurement implementation, including but not limited to Google Analytics, Google Tag Manager, conversion tracking and attribution.
• Translate business objectives into measurable digital marketing KPIs and provide regular performance insights to management.
• Manage external digital/performance marketing agencies and ensure campaigns are delivered against agreed KPIs and budgets.
• Evaluate and test emerging performance channels, platforms and technologies to identify new opportunities for efficient customer acquisition.

Experience & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of digital marketing experience, with significant experience in performance marketing and digital analytics.
• Experience within a performance marketing, media or digital agency is preferred.
• Experience with Google Tag Manager, pixels, events and campaign tracking frameworks.
• Good understanding of attribution, conversion tracking and marketing funnels.
• Google Ads, Google Analytics and/or Meta certifications preferred.

About PureHealth: PureHealth is the UAE’s largest integrated healthcare platform, committed to revolutionizing the nation’s healthcare ecosystem and advancing the future of health through innovation, technology, and world-class care delivery

Why Join Us?

At PureHealth, you’ll be part of a transformational journey to redefine healthcare through technology and human-centered innovation. We empower our teams to create impact, challenge boundaries, and lead change. Working with us means contributing to a purpose driven mission—advancing the future of health—while growing your career in one of the UAE’s most dynamic, fast-evolving organizations.