Digital Marketing Specialist

Job Description

We are looking for a candidate who matches the requirements closely, is currently based in Abu Dhabi, and is available to start immediately.

Very good English is a must for this role.

About the Role:

Fliixa Agency is looking for a Digital Marketing Specialist with a REAL ESTATE EXPERIENCE to join our team in Abu Dhabi. This role requires someone who is highly organized, performance-driven, creative, and confident in both paid media and social media management.

The ideal candidate must have hands-on experience creating and managing lead generation campaigns across:

•⁠ ⁠Meta Ads

•⁠ ⁠TikTok Ads

•⁠ ⁠Snapchat Ads

•⁠ ⁠LinkedIn Ads

•⁠ ⁠Google Ads

In addition, this person will be responsible for managing the social media presence of Fliixa Agency’s main accounts plus ONLY 3 client accounts, including strategy, content planning, publishing coordination, community management, and replying to comments and inbox messages.

Key Responsibilities:

Paid Media / Lead Generation

•⁠ ⁠⁠Plan, launch, manage, and optimize lead generation campaigns across Meta, TikTok, Snapchat, LinkedIn, and Google Ads

•⁠ ⁠Create campaign structures, audience targeting, ad copy direction, and performance recommendations

•⁠ ⁠Monitor daily campaign performance and optimize for lead quality, CPL, CTR, conversion rate, and ROAS where applicable

•⁠ ⁠Conduct A/B testing on creatives, copy, audiences, and landing page approaches

•⁠ ⁠Prepare performance reports with insights, recommendations, and next steps

•⁠ ⁠Coordinate with internal teams on creatives, offers, landing pages, and campaign execution

Social Media Management:

•⁠ ⁠Manage the social media channels for Fliixa Agency and 3 additional client accounts

•⁠ ⁠Prepare monthly and weekly social media strategies aligned with business goals

•⁠ ⁠Build and maintain content calendars for all assigned accounts

•⁠ ⁠Coordinate content planning, captions, posting schedules, and campaign support

•⁠ ⁠Ensure brand tone, messaging, and visual direction are consistent across all accounts

•⁠ ⁠Monitor account performance and suggest improvements for reach, engagement, and lead generation

Community Management:

•⁠ ⁠Reply professionally and promptly to comments, direct messages, and inbox messages

•⁠ ⁠Engage with followers and support lead handling through social platforms when needed

•⁠ ⁠Escalate priority inquiries or sales opportunities to the relevant team quickly

•⁠ ⁠Maintain a high standard of communication in English across all platforms

Requirements:

•⁠ ⁠Must be currently based in Abu Dhabi

•⁠ ⁠Must be able to start immediately

•⁠ ⁠Very good English is mandatory

•⁠ ⁠Proven experience in digital marketing, especially lead generation campaigns

•⁠ ⁠Strong hands-on experience with:

  * Meta Ads Manager

  * TikTok Ads Manager

  * Snapchat Ads

  * LinkedIn Campaign Manager

  * Google Ads

•⁠ ⁠Experience managing multiple social media accounts at the same time

•⁠ ⁠Ability to create strategy, calendars, campaign plans, and performance reports

•⁠ ⁠Strong understanding of paid media KPIs and optimization methods

•⁠ ⁠Good communication and client-handling skills

•⁠ ⁠Strong time management and attention to detail

•⁠ ⁠Agency experience is a plus

Preferred Skills

•⁠ ⁠Experience working in a marketing agency environment

•⁠ ⁠Understanding of creative strategy and content marketing

•⁠ ⁠Ability to handle multiple brands with different tones and objectives

• •⁠ ⁠Comfortable working in a fast-paced environment with deadlines