Digital Marketing Specialist

Digital Marketing Specialist Jobs
Abu Dhabi
July 23, 2026
Full Time
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Job Description

Digital Marketing Specialist – Real Estate

We are seeking a highly motivated and results-driven Digital Marketing Specialist with proven experience in the UAE real estate industry. The ideal candidate must have a successful track record in generating high-quality real estate leads and be capable of managing all aspects of digital marketing, from strategy and content creation to paid advertising and campaign optimization.Key Responsibilities

  • Develop and execute digital marketing strategies focused on generating qualified real estate leads.
  • Plan, manage, and optimize Meta (Facebook & Instagram) Ads, Google Ads, YouTube Ads, and other paid campaigns.
  • Generate buyer, seller, investor, and tenant leads while maintaining an efficient cost per lead (CPL).
  • Create engaging content including graphics, reels, videos, and marketing materials.
  • Conduct professional property photography and videography, including editing and post-production.
  • Design marketing creatives using Adobe Creative Suite, Canva, or similar tools.
  • Manage and grow the company’s social media presence across all major platforms.
  • Implement SEO and SEM strategies to improve online visibility.
  • Monitor campaign performance, analyze data, and prepare performance reports with recommendations.
  • Coordinate closely with the sales team to maximize lead quality and conversion.
  • Stay updated with the latest digital marketing trends and advertising platform updates.

Requirements

  • Minimum 3 years of proven UAE real estate digital marketing experience.
  • Demonstrated success in generating high-quality real estate leads within the UAE market.
  • Strong experience with:
  • Meta Business Suite (Facebook & Instagram Ads)
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • SEO & SEM
  • Excellent graphic design skills using Adobe Photoshop, Illustrator, Canva, or similar.
  • Experience in photography, videography, and video editing for real estate marketing.
  • Strong knowledge of branding, content creation, and social media management.
  • Excellent communication, organizational, and analytical skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications

  • Experience with Property Finder, Bayut, Dubizzle, and other UAE property portals.
  • Experience with CRM systems and marketing automation tools.
  • Arabic language skills are an advantage.

Salary & Benefits

  • Salary: AED 6,000 – AED 8,000 (depending on qualifications and experience).
  • Professional growth opportunities.
  • Supportive and dynamic working environment.

Mandatory Requirements

  • Previous UAE real estate marketing experience is mandatory.
  • Proven experience in real estate lead generation is mandatory.
  • Must hold a valid UAE Residence Visa (Own Visa or Family Sponsorship).
  • Must be able to join immediately.
  • Must be willing to work on-site in Abu Dhabi, UAE.
  • Candidates who do not meet the above mandatory requirements will not be considered.
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