Digital Marketing Specialist

Job Description

Digital Marketing & E-Commerce Specialist

About the job

Alhor Camping & Hunting Tools is looking for a results-driven Digital Marketing & E-Commerce Specialist to strengthen our digital presence, drive online sales, and support overall marketing activities.

We’re looking for a hands-on specialist with strong experience in performance marketing, e-commerce, content, and digital analytics.

Key Responsibilities:

• Plan, launch, manage, and optimize paid campaigns across Meta Ads and Google Ads.
• Develop and implement SEO strategies to increase organic traffic and search visibility.
• Drive website traffic, conversions, and online sales through performance-focused marketing activities.
• Manage and optimize e-commerce promotions, product listings, landing pages, and website content.
• Create and coordinate engaging online and offline marketing content aligned with the brand.
• Monitor and analyze key performance metrics, including ROAS, ROI, CPC, CTR, conversion rate, and customer acquisition cost.
• Analyze website and customer behavior to identify opportunities to improve the customer journey and conversion rate.
• Support email marketing, remarketing, and customer retention campaigns.
• Collaborate with the Sales Team to develop marketing campaigns and promotional materials that support sales objectives.
• Plan and support promotional campaigns, activations, and marketing events when required.
• Conduct market and competitor research to identify new growth opportunities.
• Maintain consistent brand positioning across all digital and marketing channels.
• Prepare regular performance reports with clear insights and recommendations.

Requirements:

• 1–3 years of experience in Digital Marketing, E-Commerce Marketing, or a related role.
• Bachelor’s degree in Marketing, Business, or a related field.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Good knowledge of SEO, GA4, conversion tracking, and digital marketing metrics.
• Experience working with e-commerce websites and platforms such as Shopify or similar.
• Good understanding of conversion optimization and online customer journeys.
• Strong content, communication, and analytical skills.
• Creative, organized, and results-driven with a strong focus on online sales and ROI.