Digital Marketing Specialist

Job Description

What You’ll Do

• Plan, execute, and optimize digital marketing campaigns across Meta, Google, LinkedIn, and other relevant platforms.
• Manage Meta Ads and Google Ads campaigns with a strong focus on lead generation, CPL, conversion rates, and ROI.
• Develop and implement paid media strategies for Dubai real estate projects, listings, campaigns, and lead-generation initiatives.
• Monitor campaign performance and make data-driven decisions to scale successful campaigns and improve underperforming ones.
• Build and manage audience targeting, retargeting, lookalike audiences, funnels, and lead-generation campaigns.
• Work closely with the sales team to improve lead quality and understand the complete journey from lead → meeting → deal.
• Plan and execute SEO strategies to improve SURE Real Estate’s organic visibility and website traffic.
• Conduct keyword research, competitor analysis, on-page SEO, and content-gap analysis.
• Monitor website and campaign performance using Google Analytics, Search Console, Meta Business Suite, and other analytics tools.
• Develop engaging digital content ideas for social media, paid campaigns, and real estate projects.
• Write compelling ad copy, hooks, headlines, and CTAs that drive action.
• Work with the creative team to develop high-performing static, carousel, Reel, and video ad creatives.
• Conduct A/B testing for creatives, audiences, ad copy, landing pages, and campaigns.
• Stay updated with the latest digital marketing trends, platform updates, AI tools, and real estate marketing strategies.
• Use AI tools to improve content production, research, creative ideation, and campaign testing.
• Prepare regular performance reports with clear insights, learnings, and recommendations.

What We’re Looking For

• 6+ years of hands-on digital marketing experience.
• Experience in performance marketing and lead generation is strongly preferred.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Good understanding of SEO, Google Analytics, Search Console, and conversion tracking.
• Experience with social media marketing and content strategy.
• Strong analytical and problem-solving skills, you should be able to look at campaign data and understand what’s working, what isn’t, and why.
• Strong copywriting and creative thinking skills.
• Experience in UAE/Dubai real estate marketing is a strong advantage.
• Comfortable working in a fast-paced, target-driven environment.
• Strong communication skills and the ability to work closely with sales and creative teams.
• Knowledge of Canva, CapCut, Photoshop, or similar creative tools is an advantage.
• Experience using AI tools for marketing and content creation is a plus.