Digital Marketing Specialist

Digital Marketing, Digital Marketing Specialist Jobs

Dubai

April 8, 2026

Full Time

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Job Description

Digital Marketing Specialist – Interior Design

Role Overview

The Digital Marketing Specialist is responsible for managing and executing digital marketing activities across two companies under the group, ensuring consistent brand visibility, lead generation, and online performance.

This is a hands-on execution role focused on campaign management, platform optimization, reporting, and digital growth. The position does not require an interior design background; however, experience in design, architecture, or luxury sectors would be advantageous.

The role works closely with Management, Sales, and the Marketing team to ensure alignment and performance.

Main Scope of Responsibilities

1. Digital Campaign Management & Execution

Execute approved digital marketing plans across both companies
Manage and optimize:
- Google Ads (Search, Display, Remarketing)
- Paid social campaigns (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, and other relevant platforms)
Conduct keyword research and audience targeting
Monitor and optimize cost-per-lead and campaign performance
Perform competitor monitoring and bench marking
Implement campaign adjustments based on performance data

Note: Strategic direction will be set by Management; this role focuses on implementation and optimization.

2. SEO & Website Management

Implement SEO best practices (on-page and technical)
Conduct keyword research aligned with company services
Optimize website pages, landing pages, and service descriptions
Monitor rankings and organic growth
Coordinate with web developers for structural or technical improvements
Ensure websites remain updated, accurate, and aligned with brand positioning

3. Social Media Platform Management

Manage and maintain all relevant social platforms across both companies
Schedule and publish content provided by the Marketing team
Ensure visual and brand consistency across platforms
Monitor engagement, messages, and online reviews (Google & social platforms)
Provide performance insights and recommendations

Content creation is not a core responsibility but may be considered a plus if the candidate has relevant capability.

4. Content Coordination (Not Primary Creation)y

Coordinate with the Marketing team for content planning and scheduling
Assist in organizing project photography or videography where required
Support video uploads, reels formatting, and platform optimization
Ensure content is formatted correctly for each platform

5. Analytics, Reporting & Performance Tracking

Track performance using:
- Google Analytics
- Google Search Console
- Google Ads dashboards
- Social platform analytics
Prepare structured monthly reports including:
- Website traffic
- Lead generation
- Cost per lead
- Campaign ROI
- Engagement metrics
Provide clear, data-backed recommendations for improvement

6. CRM & Lead Management (Zoho)

Manage Zoho CRM lead tracking
Ensure proper lead source attribution
Coordinate with Sales teams for lead handover
Generate reports on campaign performance and lead quality
Support optimization of workflows within Zoho (CRM | People | Recruit)

Requirements

Key Skills & Requirements

Bachelor’s degree in Marketing, Business, or related field
3–5 years of digital marketing experience
Strong hands-on experience in:
- Google Ads (Search, Display)
- SEO (technical & content optimization)
- Website CMS management (WordPress or similar)
- Social media platform management
- Analytics & reporting
- Zoho CRM (preferred)
Strong execution capability with attention to detail
Good analytical skills with performance-driven mindset
Ability to manage multiple platforms simultaneously
Experience in design, architecture, real estate, or luxury sectors is preferred but not mandatory