Director of Digital Marketing

Job Description

POSITION SUMMARY:

Provides strategic leadership for all digital marketing, digital transformation, and patient engagement initiatives. Leads high-impact digital growth strategies to enhance patient acquisition, experience, and brand leadership.

STATEMENT OF VALUES:

An employee of the American Hospital Dubai is expected to promote the mission and philosophy of the hospital by acting in a caring, courteous and confidential manner towards patients, visitors, colleagues and staff by performing their duties and responsibilities according to the expected standards in order to fully meet patient care needs.

DUTIES AND RESPONSIBILITIES:

Brand & Reputation

•Defines and leads enterprise digital marketing and transformation strategy aligned with organizational vision across all centers of excellence.

•Drives omnichannel patient acquisition, engagement, and retention strategies using data-driven insights.

•Oversees full digital ecosystem including websites, CRM, marketing automation, and integrations.

Growth & Partnerships

•Directs large-scale digital campaigns across SEO, SEM, PPC, social media, and content platforms.

•Drives patient experience enhancements through digital touchpoints and journey optimization.

•Builds strategic partnerships with global agencies, technology providers, and healthcare platforms.

Governance, Compliance & Risk

•Establishes governance frameworks for digital marketing performance, ROI, and KPI tracking.

•Works with Quality & Governance teams to integrate patient experience into performance indicators.

People & Financial Leadership

•Promotes a culture of accountability, creativity, and excellence.

•Manages budgets ensuring efficiency, ROI, and financial governance.

QUALIFICATIONS & SKILLS:

•Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.

•Master’s Degree in Business Administration (MBA), Marketing, or Innovation preferred.

•Certifications in digital transformation, brand management, or customer experience preferred.

PROFESSIONAL EXPERIENCE:

•Minimum 10 years of progressive experience in digital marketing with at least 3 years in leadership roles.

•Proven track record in digital transformation and large-scale marketing initiatives.

•Knowledge of brand strategy, corporate communications, and reputation management in service-driven sectors.

•Knowledge of UAE healthcare regulations, accreditation standards, and patient experience frameworks.

•Skills in strategic planning, growth initiatives, and partnership development.

•Skills in digital transformation, CRM, marketing automation, and omnichannel engagement.

•Ability to influence and inspire at executive level, translating strategy into measurable outcomes.