Graphic Designer

Job Description

Functional (Process/Technical/Operational)

Creative Design & Asset Development

• Design and produce marketing collateral, campaign assets, presentations, menus, packaging, signage, corporate materials, social media graphics and promotional content.
• Develop creative concepts that effectively communicate marketing messages and support business objectives.
• Create high-quality visual assets for digital, print, outdoor, in-store and event applications.
• Produce artwork and campaign materials for seasonal promotions, product launches, partnerships and brand activations.
• Ensure creative outputs are delivered on time, on brief and to a professional standard.
• Prepare production-ready artwork files for print, digital and large-format applications.

Brand Identity & Visual Consistency

• Apply KBP’s brand guidelines consistently across all marketing and communication materials.
• Ensure consistency of design, typography, imagery, colour palette and visual identity across all brand and customer touchpoints.
• Support the ongoing evolution and application of brand assets visual standards.
• Safeguard the integrity and premium positioning of the Knead brand across all locations, platforms and communications.

Content & Creative Collaboration

• Work closely with the Marketing Manager, Marketing Coordinator and Social Media Marketing Specialist to develop engaging creative content and campaign assets.
• Collaborate with chefs and operational teams to support product launches, seasonal offers and promotional campaigns.
• Design and adapt creative assets for Instagram, TikTok, Facebook, LinkedIn, website content, digital advertising and other marketing channels.
• Create branded social media graphics, templates, animations, visual overlays and supporting creative assets for digital content.
• Edit and enhance supplied photography and video content to ensure alignment with KBP’s visual identity and campaign objectives.
• Contribute to content gathering initiatives by capturing photography and short-form video content when opportunities arise, supporting campaign needs and content libraries.
• Support the development of campaign concepts through visual storytelling and creative design.
• Participate in brainstorming sessions and contribute innovative creative and campaign ideas.
• Assist internal departments with design requirements while ensuring alignment with brand standards.

AI-Assisted Creative Development

• Utilise AI-powered creative tools to support design workflows, content creation and creative ideation.
• Leverage platforms such as Adobe Firefly, Microsoft Copilot, ChatGPT Canva AI and similar technologies to improve efficiency and enhance creative output.
• Evaluate and refine AI-assisted creative outputs to ensure alignment with Knead’s brand standards and campaign objectives.
• Stay informed on emerging creative technologies and recommend opportunities to improve internal creative processes and workflows.

Marketing & Campaign Support

• Support the development and execution of marketing campaigns from concept through to delivery.
• Create promotional assets supporting new product launches, retail activations, store openings, events and brand partnerships.
• Design visually engaging presentations and supporting materials for internal and external stakeholders.
• Assist with signage, point-of-sale materials, in-store communications, customer-facing collateral and event branding requirements.
• Support the successful execution of key seasonal and annual marketing initiatives across all Knead locations.

Minimum Qualifications and Technical Skills

Experience

• 3-5 years’ professional experience in graphic design, visual communications, branding or a related creative role.
• Advanced proficiency in Adobe Creative Suite, particularly Adobe Photoshop, Illustrator and InDesign.
• Strong proficiency in Microsoft PowerPoint, Word and other presentation tools.
• Proven experience developing creative materials across a range of digital and print formats, including social media, marketing collateral, signage, packaging, presentations and promotional materials.
• Strong understanding of brand guidelines, typography, layout, colour theory, imagery and visual hierarchy.
• Experience preparing artwork and production-ready files for print, digital and large-format applications.
• Experience editing and enhancing photography and video assets for marketing and social media use.
• Experience creating social media graphics, templates, animations and digital marketing assets across multiple platforms.
• Basic photography and mobile content capture skills, with an understanding of composition, lighting and content requirements for social media, would be advantageous.
• Experience managing multiple design requests, projects and deadlines in a fast-paced environment.
• Hospitality, food and beverage, retail, lifestyle or luxury brand experience would be advantageous.
• Experience using AI-powered creative tools such as Adobe Firefly, Microsoft Copilot, ChatGPT, Canva AI, Midjourney or similar platforms would be highly desirable.
• Experience designing and formatting bilingual English and Arabic materials would be advantageous.

Education & Certifications

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Multimedia Design, Digital Media or a related creative discipline.
• Professional training or certification in Adobe Creative Suite or other relevant design software would be advantageous.
• Additional training in animation, motion graphics, AI-powered tools or digital content creation would be beneficial.