Head of Marketing

Job Description

1. Develop and execute the annual marketing plan for Keeta, aligning closely with business objectives and defining core strategies to drive growth. 2. Conduct in-depth analysis of the competitive landscape, user needs, and local market dynamics—including cultural nuances, festivals, consumer habits, and offline scenarios—and translate insights into actionable marketing strategies. 3. Collaborate effectively with cross-functional teams, including Consumer and Business stakeholders, to align on integrated marketing initiatives. 4. Lead, mentor, and develop the marketing team, fostering a positive and high-performance culture while ensuring alignment with business goals.

What We Need From You

1. Develop and execute the annual marketing plan for Keeta, aligning closely with business objectives and defining core strategies to drive growth. 2. Conduct in-depth analysis of the competitive landscape, user needs, and local market dynamics—including cultural nuances, festivals, consumer habits, and offline scenarios—and translate insights into actionable marketing strategies. 3. Collaborate effectively with cross-functional teams, including Consumer and Business stakeholders, to align on integrated marketing initiatives. 4. Lead, mentor, and develop the marketing team, fostering a positive and high-performance culture while ensuring alignment with business goals.

What Makes This Role Exciting

Gain hands-on exposure to global markets and complex business environments, offering strong long-term growth potential into regional or global leadership roles.