Junior Social Media Manager

Job Description

Junior Social Media Manager

About TennisShop.ae

TennisShop.ae is the largest tennis store chain in the UAE, established in 2020. We specialise in tennis shoes, apparel, rackets, equipment and accessories for players of all levels.

We’re passionate about tennis and want to build a brand that people recognise both on and off the court. As our social media and digital marketing continue to grow, we’re looking for someone who can help us create great content, stay on top of trends and build a stronger connection with our audience.

About the Role

We’re looking for a **creative and data-driven Junior Social Media Manager** to manage and grow TennisShop.ae’s presence across Instagram, TikTok, Facebook, YouTube, Snapchat and LinkedIn.

You’ll be involved in planning content, managing our social channels, supporting campaigns, running email marketing and keeping an eye on what’s working.

This is a hands-on role. We’re looking for someone who doesn’t just post what they’re told, but actively looks for ideas, trends and opportunities to improve our content and results.

We work fast and use AI tools to make parts of our workflow more efficient. You don’t need to know how to build automations — if you’re comfortable using tools like ChatGPT, Claude or similar, that’s enough. We’ll train you on the rest.

**Location:** On-site

**Job Type:** Full-time

**Department:** Marketing

Key Responsibilities

**Content & Social Media**

* Plan and manage a monthly content calendar with 30+ pieces of content.

* Brief, review and publish Reels, Stories, static posts and short-form videos across our platforms.

* Work with the content team to make sure the right content is created and delivered on time.

* Adapt content for each platform instead of simply posting the same thing everywhere.

* Maintain TennisShop.ae’s brand voice, visual identity and positioning across all channels.

* Look for new content ideas based on trends, products, campaigns and what our audience responds to.

* Support product launches, promotions, seasonal campaigns and other marketing initiatives.

**Email Marketing**

* Own the email marketing calendar and plan, write and send campaigns around products, launches and promotions.

* Manage and grow the subscriber list and help segment audiences for targeted campaigns.

* Track email performance, including open rates, click-through rates and conversions.

* Coordinate email campaigns with social media and other marketing activities.

**Analytics & Reporting**

* Pull and review performance data across our social and email platforms.

* Prepare weekly and monthly reports with clear, useful insights.

* Track key metrics including reach, engagement rate, follower growth, click-through rate and conversions.

* Understand what is working, what isn’t and use that information to improve future content and campaigns.

**Campaigns & E-commerce**

* Work with the marketing and e-commerce teams to support campaigns and promotions.

* Make sure product information, links and campaign messaging shared on social media are accurate.

* Help drive traffic from social media and email to the website.

* Support paid social activity by identifying strong-performing content that could be used for boosting and tracking its performance.

**Competitor & Trend Research**

* Keep up with social media trends, platform updates and new content formats.

* Monitor competitors and other sports, fashion and lifestyle brands.

* Turn relevant trends and observations into practical content ideas for TennisShop.ae.

**Community Management**

* Respond to comments, DMs and mentions in a timely and brand-appropriate way.

* Engage with our audience and help build an active tennis community around the brand.

* Flag customer service issues to the relevant team when needed.

What We’re Looking For

**Experience**

* 2–4 years of social media management, preferably in sports, retail, fashion or lifestyle brands.

* Hands-on experience managing multiple platforms simultaneously, including Instagram, TikTok and at least one other platform.

* Demonstrated experience running email marketing campaigns using Mailchimp, Klaviyo or similar tools.

* Some familiarity with AI writing tools — personal or professional use both count.

* Experience with analytics platforms such as Meta Business Suite, TikTok Analytics, Google Analytics or similar.

**Skills**

* Strong written English; Arabic is a plus.

* Comfortable using Canva, Adobe Express or similar design tools.

* Comfortable working with data, reading dashboards and spotting trends.

* Good understanding of social media algorithms and content formats across Instagram, TikTok and YouTube.

* Able to write clear, engaging captions and social media copy.

The Mindset We’re Looking For

* **Curious:** You naturally keep up with what’s happening on social media.

* **Self-directed:** You don’t need to be told what’s trending or where there might be an opportunity.

* **Efficient:** You look for smarter ways to get things done.

* **Data-minded:** You care about why something worked, not just how many views it received.

* **Detail-oriented:** You notice things like captions, links, visuals, timings and brand consistency.

* **Willing to learn:** You’re comfortable picking up new platforms, tools and ways of working.

Nice to Have

* Experience with BigCommerce, Shopify or another e-commerce platform.

* Knowledge of tennis, padel or sports fashion.

* Basic video editing skills using CapCut, Premiere Rush or similar.

* Familiarity with automation tools such as Zapier or Make — not required, but a bonus.

What We Offer

* Competitive salary based on experience.

* Full-time, on-site position.

* The opportunity to work with a growing UAE sports and e-commerce brand.

* A hands-on role with plenty of opportunity to learn, experiment and take ow