Marketing Analyst

Job Description

Designation: Marketing Analyst

Location: Dubai, UAE

About SUMWON STUDIOS

SUMWON STUDIOS is a fast-growing, multi-brand fashion and lifestyle company, home to brands including MISSGUIDED, BALR, Baby Phat, Playboy, AiiRZ, KiZN, and KSTM. We are passionate about data-driven growth, innovative marketing, and delivering best-in-class experiences for our customers.

Our teams operate at pace, with creativity and commercial insight at the core of everything we do. We are looking for people who thrive in high-growth environments, enjoy solving complex challenges, and can turn data into actionable business decisions.

The Role

As a Marketing Analyst at SUMWON STUDIOS, you will be the driving force behind data-led marketing decisions. You will analyse performance across all channels, uncover growth opportunities, and provide actionable insights to guide both marketing and commercial strategies. This is a high-impact, analytical role focused on insight generation and decision support, not

campaign execution.

Key Responsibilities

Marketing Performance Analysis

• Own daily, weekly, and monthly performance reporting across paid channels
• Monitor traffic, revenue, and efficiency metrics against targets
• Proactively identify risks and growth opportunities
• Diagnose performance changes—focusing on why results moved, not just what changed

Deep-Dive Analytics & Business Insights

• Conduct detailed analysis across:
• Campaign, ad set, and creative performance
• Audience and targeting effectiveness
• Geographic and market-level performance
• Product and category trends
• Translate data into clear, commercially focused recommendations for Growth and Creative teams

Creative & Content Insights

• Analyse performance of creatives, messaging, formats, and content types
• Identify winning patterns and underperforming assets
• Provide actionable recommendations on:
• What to scale
• What to optimise
• What to test next

Dashboarding & Tracking

• Own and maintain executive and operational dashboards covering:
• Channel performance
• Funnel KPIs
• Market and campaign breakdowns
• Partner with tech and platform teams to ensure:
• Accurate tracking implementation
• Consistent and reliable data

What you’ll bring

• 3–5 years’ experience in marketing analytics, performance marketing, or e-commerce
• Strong understanding of:
• Paid media platforms (Meta, Google, TikTok)
• Core e-commerce metrics (ROAS, AOV, CR%, CPA)
• Proven ability to turn data into actionable business insights
• Experience working in fast-paced, high-growth environments
• Strong analytical thinking and problem-solving skills

What we’ll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.