Marketing & SEO Specialist

Job Description

Company Description Kings Medical Center is a trusted multi-specialty clinic located in the heart of Dubai, dedicated to providing high-quality healthcare in a welcoming and professional setting. The clinic offers a wide range of services, including general and cosmetic dentistry, orthodontics and pediatric dentistry, dermatology and aesthetic treatments, laser hair removal, skin rejuvenation, and general practice and preventive care. A team of experienced doctors, nurses, and healthcare professionals focuses on personalized treatments that address both medical needs and lifestyle goals. Every service is delivered with strong attention to safety, expertise, and detail, helping patients feel confident and satisfied with their care. Kings Medical Center is recognized as one of Dubai’s most active and respected healthcare providers, with a strong reputation for quality and genuine care, particularly within the Filipino community.

Role Description This is a full-time, on-site Marketing & SEO Specialist role based in Dubai. The Marketing & SEO Specialist will be responsible for developing and executing marketing and SEO strategies to increase online visibility, drive patient inquiries, and enhance the clinic’s digital presence. Daily tasks include conducting keyword and market research, optimizing website content and landing pages, managing social media and online campaigns, and tracking performance metrics to improve search rankings and conversion rates. The role also involves collaborating with clinical and administrative teams to ensure consistent branding, creating promotional materials and content aligned with services, and coordinating marketing initiatives for specific target audiences and community segments.

Requirements:

• Proven working experience in social media marketing or as a Digital Media Specialist
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of facebook Ads
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New MediWe are currently seeking a talented and creative individual to join our team as a Digital Marketing Executive / Photographer/Videographer/. The ideal candidate should possess a strong portfolio and a proven track record of producing high-quality visuals preferably with the medical center or clinic experience.
• Atleast 2~3 years of proven work experience as a Digital Media Specialist, preferably in healthcare sector.
• Candidates should possess strong Marketing Strategy and Market Research skills to plan, analyze, and optimize campaigns.
• Candidates should possess Sales and Marketing skills to convert leads, promote services, and support revenue growth.
• Experience in SEO, including on-page and off-page optimization, keyword research, and analytics tools (e.g., Google Analytics, Search Console) is highly beneficial.
• Background in healthcare, clinics, or wellness industries is needed
• Ability to work on-site in Dubai, manage multiple projects, and meet deadlines in a fast-paced environment.
• A portfolio mentioning the projects undertaken so far would be preferred.
• Knowledge of basic HTML and web publishing.
• Experience of video making & editing.
• Quality content generation and management skills.
• Effective leadership and time management skills.
• Strong written and verbal communication skills.
• Outstanding analytical skills.
• Attention to detail.
• Ability to multitask.

-Responsibilities

• Content Creation: Developed impactful marketing materials, utilizing Adobe Creative Suite, Cap cut and Canva.
• Campaign Management: Implemented performance-driven online strategies across Meta platforms (Facebook, Instagram and WhatsApp) and search engines like Google.
• Data-Driven Optimization: Used comprehensive analytics to monitor conversion rates, cost per acquisition, and brand sentiment.
• Social Media Marketing: Developed and implemented effective SMM campaigns on Meta and LinkedIn.
• Email Marketing: Developed and executed targeted email campaigns to amplify brand voice, drive engagement, and nurture leads
• Brand Image: Strategic online efforts cultivated a vibrant brand. Proactive crisis management further strengthened that image, contributing to exceptional Google ratings and positive feedback.
• Website Management: Enhanced website functionality by creating optimized landing pages and implementing performance improvements.
• SEO & SEM Optimization: Successfully boosted search engine visibility through effective SEM and SEO strategies.
• Website Analysis & Improvement: Conducted regular website analysis and implemented data-driven improvements.
• Additional Responsibilities:· Database Management: Maintained and updated database records for efficient data utilization.
• Printable Materials Design: Created engaging print materials using Adobe Creative Suite, supporting brand consistency across all channels.

Job Type: Full-time

Salary will be discussed during interview.

Interested candidates please share your cv to