Marketing Specialist
Job Description
Allure Dental & Derma Clinic is a premium dental and dermatology clinic in Dubai, focused on delivering high-quality clinical care and an exceptional patient experience.
We are looking for a hands-on In-House Digital Marketing & Content Specialist who can take ownership of our digital marketing, social media content, paid advertising, and daily content production.
This is not a remote social media management role. We are looking for someone who can be physically present at the clinic, understand our treatments and brand, and continuously create high-quality content that generates awareness, leads, and patient bookings.
Key Responsibilities
Meta Ads & Performance Marketing
* Plan, launch, manage, and optimize Meta Ads campaigns (Facebook & Instagram).
* Work as the clinic’s in-house Media Buyer.
* Develop campaigns for key dental and dermatology treatments, including veneers, Invisalign/clear aligners, implants, smile makeovers, whitening, dermatology and aesthetic treatments.
* Manage campaign budgets, targeting, creatives, retargeting, lead generation, and conversion campaigns.
* Monitor KPIs including CPL, CTR, CPM, conversion rate, lead quality, and ROAS.
* Continuously test different audiences, creatives, offers, hooks, and ad formats.
* Analyze campaign performance and provide regular reports and recommendations.
* Stay updated with Meta Ads policies, algorithm changes, and current advertising strategies.
Content Creation & Social Media
* Manage the clinic’s Instagram, Facebook, TikTok, and other relevant social media platforms.
* Create and publish content consistently according to a structured content calendar.
* Shoot videos and photographs at the clinic on a daily basis.
* Produce Reels, Stories, educational videos, treatment videos, behind-the-scenes content, doctor-led content, patient journey content, and promotional content.
* Work closely with doctors and the clinic team to develop creative content ideas.
* Identify opportunities to create content from daily clinical activities.
* Write captions, hooks, CTAs, and basic content copy.
* Schedule and publish content while maintaining a consistent premium brand image.
* Monitor comments, messages, engagement, and audience interaction.
Photography & Videography
* Operate professional cameras, lenses, lighting, microphones, and other production equipment.
* Capture high-quality clinical, lifestyle, portrait, and treatment photography.
* Film professional vertical video optimized for Instagram Reels and TikTok.
* Understand composition, lighting, framing, exposure, focus, and basic color grading.
* Create visually premium content suitable for a luxury dental and aesthetic clinic.
* Edit short-form videos using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
* Perform basic photo editing using Lightroom, Photoshop, or similar software.
What We Are Looking For
* Proven experience in digital marketing, social media, and Meta Ads.
* Strong hands-on experience as a Meta Media Buyer.
* Previous experience working with dental clinics, dermatology clinics, aesthetic clinics, cosmetic clinics, medical centers, or similar healthcare businesses is highly preferred.
* Strong photography and videography skills.
* Experience creating high-performing Reels and short-form video content.
* Strong understanding of Instagram and TikTok content trends.
* Ability to independently plan, shoot, edit, publish, and analyze content.
* Strong creative eye and understanding of premium/luxury branding.
* Good understanding of lead generation and converting social media traffic into actual patient inquiries and bookings.
* Strong analytical and problem-solving skills.
* Excellent communication and organizational skills.
* Comfortable working directly with doctors and appearing behind/before the camera when needed.
* Must be willing to work in-house and be actively involved in daily content production.
Technical Skills
Required:
* Meta Ads Manager
* Facebook & Instagram
* Instagram Reels / TikTok
* Content planning & social media management
* Photography & videography
* Short-form video editing
* Basic graphic design
Preferred:
* Meta Pixel / Conversions API
* Google Analytics
* Google Ads
* Lightroom / Photoshop
* Premiere Pro / Final Cut Pro / CapCut
* Experience with CRM and lead-tracking systems
* AI-powered content creation and editing tools
Important
We already have professional cameras, lenses, lighting, microphones, and the necessary content-production equipment.
We are looking for someone who knows how to use the equipment and turn it into consistent, high-quality content.
The ideal candidate is not someone who only posts pre-designed graphics or outsources production.
We want a hands-on marketer and content creator who can come to the clinic, see what is happening, identify a content opportunity, take the camera, shoot it, edit it, publish it, and then use the performance data to improve our next campaign.
What You Will Be Responsible For
Content → Ads → Leads → Optimization
You will play a key role in building Allure’s digital presence and helping turn our social media channels into a consistent source of qualified patient inquiries and bookings.
How to Apply
Please send your CV along with a portfolio of your previous work.
Candidates should also provide examples of:
* Meta Ads campaigns they have managed
* Social media accounts they have worked on
* Reels/videos they have produced
* Photography work
* Results achieved from previous healthcare, dental, dermatology, aesthetic, or beauty clients
