Marketing Specialist
Job Description
Marketing Specialist – Veterinary & Animal Health
Role Summary
We are seeking a results-driven Marketing Specialist to support the growth and positioning of our Veterinary Health business. The role will be responsible for planning and executing marketing strategies, driving brand awareness, and supporting commercial objectives across the animal health segment.
Key Responsibilities
- Develop and implement integrated marketing strategies aligned with business goals
- Plan and execute product launches, campaigns, and promotional activities
- Conduct market research, customer insights, and competitor analysis
- Collaborate closely with sales teams to drive lead generation and revenue growth
- Manage digital marketing channels, content development, and brand communication
- Organize industry events, exhibitions, and client engagement initiatives
- Track and analyze marketing performance, providing actionable insights and reports
- Build and maintain relationships with key stakeholders including veterinarians, clinics, and distributors
Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field
- 3–6 years of relevant marketing experience in a B2B or product-driven environment
- Candidates must come from one of the following backgrounds: Veterinary / Animal Health Industry
- Pet Care & Pet Nutrition
- Medical Devices / Diagnostics
- Pharmaceuticals
- Strong understanding of healthcare or regulated product marketing is highly preferred
- Excellent communication, analytical, and stakeholder management skills.
