Performance Marketing Specialist

Job Description

Role Overview

Ecomma is hiring a Performance Marketing Specialist to manage and optimise paid media campaigns for ecommerce brands across Meta Ads and Google Ads.

This is a hands-on execution role. We are looking for someone who can work inside ad accounts, read the numbers properly, identify what is not working, and take clear action to improve performance.

Minimum 3 years of hands-on performance marketing experience is mandatory. Candidates without at least 3 years of direct experience managing paid campaigns will not be considered.Key Responsibilities

• Manage paid campaigns across Meta Ads and Google Ads.
• Track daily and weekly performance across spend, revenue, ROAS, MER, CAC, CVR, AOV and profitability.
• Identify underperforming campaigns, ad sets, keywords, creatives and landing pages.
• Optimise budgets, audiences, bids, placements, search terms and campaign structure.
• Work with creative and ecommerce teams to test new ads, offers and landing pages.
• Review product feeds, tracking, UTMs and conversion events.
• Prepare clear performance updates with actions, not just screenshots.
• Maintain proper change logs for campaign edits, tests and budget changes.
• Flag tracking, attribution or account issues early.
• Support multiple ecommerce brands at the same time.

Required Experience

• Minimum 3 years of hands-on experience in performance marketing.
• Strong practical experience with Meta Ads.
• Good working knowledge of Google Ads.
• Experience with ecommerce or DTC brands is strongly preferred.
• Ability to manage campaigns based on profitability, not only ROAS.
• Strong understanding of CAC, ROAS, MER, CVR, AOV, CPA and funnel metrics.
• Experience testing creatives, audiences, landing pages and offers.
• Comfortable working with Shopify brands.
• Strong analytical thinking and attention to detail.

What We Do Not Want

Please do not apply if:

• You have only boosted posts or managed basic campaigns.
• You cannot work directly inside Meta Ads Manager or Google Ads.
• You rely only on Ai/ agency reports and cannot analyse accounts yourself.
• You do not understand ecommerce metrics.
• You cannot explain why performance moved.
• You need heavy training on basic campaign management.
• You have less than 3 years of hands-on paid media experience.

What Success Looks Like

• Campaign performance is reviewed properly every week.
• Budget is moved toward what is working.
• Poor campaigns are fixed, reduced or paused quickly.
• Creative and landing page tests are clearly planned and measured.
• Tracking issues are caught early.
• Brand performance improves through clear, consistent optimisation.
• Updates are sharp, numerical and action-focused.

Ideal Candidate

The ideal candidate is a practical media buyer who is comfortable being judged by numbers.

• They should be able to look at an ad account and quickly understand what is working, what is wasting money, and what action should be taken next.