Performance Marketing Specialist

Job Description

Performance Marketing Specialist – Real Estate Developer

Role Overview

Majid Developments is looking for a results-driven Performance Marketing Specialist to lead and optimize digital performance campaigns across our current and upcoming real estate developments in Dubai.

The ideal candidate will have strong hands-on experience in Dubai real estate performance marketing, with a proven ability to generate high-quality leads, optimize acquisition costs, and support project launches through data-driven digital strategies.Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, and other digital channels.
• Develop lead-generation strategies for off-plan project launches, ongoing projects, and investor-focused campaigns.
• Manage Meta Ads Manager, including Lead Generation, Conversion, Retargeting, and Custom/Lookalike Audience campaigns.
• Manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Work closely with the Sales, Marketing, Creative, and Management teams to align campaigns with project objectives and sales targets.
• Build and optimize marketing funnels from ad → landing page → CRM → sales team.
• Manage Meta Pixel, Conversion API, GA4, UTM tracking, and other campaign tracking systems.
• Monitor campaign budgets and continuously optimize CPL, conversion rates, lead quality, and overall ROI.
• Conduct A/B testing across creatives, copy, audiences, landing pages, and campaign structures.
• Coordinate CRM integrations, lead automation, and WhatsApp/Email nurturing campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Monitor competitor activity, Dubai property market trends, investor behavior, and new digital advertising opportunities.

Requirements

• Proven experience as a Performance Marketing Specialist, preferably within a Dubai-based real estate developer or brokerage.
• Strong hands-on experience with Meta Ads Manager.
• Solid knowledge of Google Ads – Search, Display, Performance Max & YouTube.
• Strong understanding of lead-generation funnels, retargeting, UTM tracking, and conversion optimization.
• Experience with CRM platforms, lead automation, WhatsApp integrations, and email marketing.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, Conversion API, HubSpot, Zapier, or similar platforms.
• Strong understanding of Dubai off-plan real estate marketing and project launch campaigns.
• Ability to manage substantial advertising budgets while maintaining strong CPL and lead quality.
• Experience creating campaign dashboards and presenting performance reports to management.

Key Attributes

• Highly analytical and performance-driven.
• Strong understanding of lead quality, not just lead volume.
• Excellent campaign planning and optimization skills.
• Able to work in a fast-paced real estate developer environment.
• Strong communication and coordination skills.
• Able to collaborate effectively with creative, content, sales, and management teams.