Performance Marketing Specialist

Job Description

Key Responsibilities

Plan and execute full-funnel marketing campaigns across Top, Middle, and Bottom of Funnel.

Manage and optimize Meta/Facebook & Instagram Ads and Google Ads.

Build and manage custom audiences, lookalike audiences, retargeting, and remarketing campaigns.

Develop ad concepts, hooks, copy, creatives, and content ideas from the initial concept to execution.

Conduct A/B testing of creatives, audiences, messaging, offers, and landing pages.

Research competitors, target audiences, market trends, and advertising strategies.

Develop campaigns for brand awareness, lead generation, conversions, and customer acquisition.

Analyze campaign and funnel performance and identify opportunities for improvement.

Track key metrics such as ROAS, CPA, CPL, CAC, CTR, CPC, CPM, and conversion rates.

Prepare regular performance reports with clear insights and recommendations.

Work with content/design teams to create high-performing advertising content.

Stay updated with new advertising trends, platforms, tools, and strategies.

Have a basic understanding of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

Requirements

3+ years of hands-on experience in Performance Marketing.

Strong experience with Meta Ads and Google Ads.

Strong understanding of full-funnel and performance marketing.

Experience with retargeting, custom audiences, and audience segmentation.

Strong understanding of A/B testing and campaign optimization.

Ability to create and develop ad concepts, copy, and creative strategies.

Strong analytical and problem-solving skills.

Experience with competitor research, reporting, and performance analysis.

Basic knowledge of SEO, AEO, and GEO.

Data-driven mindset with a strong focus on ROI, conversions, and business growth.