Senior Marketing Manager

Job Description

Strategic Leadership

• Develop and execute the venue’s comprehensive marketing, and commercial strategy to optimize revenue streams.
• Align marketing activities with the overall vision of Zayed Sports City and Abu Dhabi’s broader strategic goals in sports and tourism.
• Lead and mentor a multidisciplinary team across marketing functions.

Venue Marketing:

• Work with other ZSC departments to design material in a timely manner.
• Ensure all Marketing department functions are per the marketing guidelines.
• Ensure the Marketing team are up to date with the latest trends and keep ZSC relevant.
• Plan and execute all Marketing functions in a well thought through manager.
• Ensure all Marketing visibility in all ZSC venues are consistent and informative and a “Call to Action” focused.

Marketing:

• Develop innovative campaigns to promote Zayed Sports City as a premier sports, entertainment, and event destination.
• Lead digital marketing strategies, including social media, SEO, and content marketing, to enhance audience engagement.
• Lead brand management efforts to maintain a consistent and compelling image for the venue.
• Analyze market trends, competitor activities, and customer insights to inform marketing decisions.

Social Media:

• Manage all Social media accounts of ZSC.
• Be creative with social media posts.
• Ensure the strategic marketing plan is implemented.
• Organize and plan Marketing video shoots, still photos.
• Activate all Marketing commitments included in ZSC Commercial and sponsorship content.
• Oversee all Marketing assets at ZSC.
• Increase all social media platform followers.