Senior Performance Marketing Specialist
Job Description
Senior Performance Marketing Specialist (Global B2B SaaS)
About the Role
We are expanding the reach of our flagship B2B SaaS portfolio—including Accounting,Elate HR & Payroll etc..into major global markets, with an immediate focus on establishing a strong foothold in highly competitive regions like Middle East & Australia.
We need a sharp, data-driven marketer who lives and breathes B2B lead generation. This isn’t a role for a generalist or someone focused purely on social media aesthetics. You will own our paid pipeline, taking full command of our LinkedIn Ads engine, while using Meta (Instagram & Facebook) and Google to build highly profitable, multi-channel retargeting funnels.
If you know how to navigate expensive foreign ad markets, research local regulatory pain points, and scale pipeline revenue without breaking the bank, we want to talk to you.
What you will actually do day-to-day:
- Crack New Markets: Run deep market research to localize our messaging for regions like Australia. You’ll figure out how to position our HR/Payroll tech against local compliance rules and native competitors.
- Own the LinkedIn Engine: Build, run, and continuously optimize full-funnel LinkedIn Ads (Lead Gen Forms, Document Ads, and Conversational Ads) targeting corporate decision-makers, HR directors, and CFOs. etc…
- Build Omni-Channel Funnels: Set up smart retargeting across Facebook and Instagram to stay top-of-mind for busy executives when they are off the clock.
- Test Creatives Aggressively: Collaborate with design and copy resources to rapidly test hooks, angles, and ad formats (software UI walkthroughs, case studies, pain-point hooks).
- Track the Metrics That Matter: We don’t judge success by likes or impressions. You will be measured on hard business metrics: pipeline health, MQLs, Cost Per Lead (CPL), and Customer Acquisition Cost (CAC).
