Social Media Marketing Specialist

Job Description

Social Media Strategy Execution:

• Implement social media strategies aligned with marketing goals
• Plan and schedule content calendars across platforms
• Ensure consistent brand messaging and tone of voice
• Identify opportunities to grow reach and engagement

Content Creation & Management:

• Develop engaging content (posts, captions, visuals, videos)
• Coordinate with designers and content teams for creative assets
• Adapt content for different platforms (Instagram, LinkedIn, Facebook, TikTok, etc.)
• Ensure timely publishing of posts
• Use AI copywriting and short-form video repurposing tools to scale content output across platforms while maintaining brand voice.

Platform Management:

• Manage daily social media activities and accounts
• Monitor comments, messages, and audience interactions
• Respond to customer inquiries and engage with followers
• Maintain community engagement and brand reputation

Performance Monitoring & Reporting:

• Track key metrics (engagement rate, reach, impressions, followers).
• Analyze campaign performance and audience behavior.
• Prepare reports with insights and recommendations.
• Optimize content based on performance data.

Campaign Support:

• Assist in planning and executing social media campaigns.
• Collaborate with marketing teams on promotions and launches.
• Support paid campaigns and ad content coordination.
• Ensure campaigns meet objectives and timelines.

Trend & Market Analysis:

• Stay updated with social media trends and platform updates.
• Monitor competitor activities and industry benchmarks.
• Identify emerging trends and incorporate them into strategies.
• Suggest innovative ideas to improve engagement.
• Use AI-powered social listening and trend-detection tools to identify emerging content opportunities ahead of competitors.

Brand & Reputation Management:

• Ensure all content aligns with brand identity and guidelines.
• Monitor brand mentions and online reputation.
• Handle feedback and escalate issues when needed.
• Maintain a positive brand image across platforms.

Requirements:

• Bachelor’s degree in marketing, Communications, or related field.
• 2 to 4 years of experience in social media or digital marketing including hands-on use of AI content generation tools.
• Experience managing multiple social media platforms.
• Basic knowledge of content creation and digital marketing.
• Familiarity with social media analytics tools.
• Experience with scheduling tools (Hootsuite, Buffer, etc.).
• Experience in agency or fast-paced environments (preferred).

Key Skills:

• Strong written and verbal communication skills.
• Creativity and content creation ability.
• Knowledge of social media platforms and trends.
• Basic understanding of analytics and reporting.
• Time management and organizational skills.
• Attention to detail and brand consistency.
• Ability to multitask and work under deadlines.
• Strong AI content creation skills (AI copywriting, image/video generation, short-form repurposing).

What We Offer:

• Competitive salary and commission-based incentives.
• A dynamic and professional work environment.
• Career growth opportunities in a leading real estate firm.