Digital Marketing Manager

Key Responsibilities
1. Campaign Execution & Optimization
Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok

Apply structured testing, refine targeting, and adjust bidding strategies to improve efficiency and scale results.

Implement acquisition and retention tactics that drive measurable performance.

2. Conversion Optimization & Testing
Analyze conversion paths to identify friction points and opportunities for improvement.

Execute A/B and multivariate tests across ads, audiences, and landing pages.

Maintain a clear CRO roadmap with regular performance updates.

3. Tracking Infrastructure & Data Management
Manage GTM for tagging, tracking, remarketing, and conversion events across all channels.

Ensure data accuracy, proper attribution, and seamless integration with CRM and offline conversion tracking systems.

Maintain clean data structures to support reliable analysis and forecasting.

4. Insights Development & Reporting
Build reporting dashboards that highlight key performance indicators across paid and organic channels.

Translate data into insights that guide optimization decisions and strategic recommendations.

Monitor trends, diagnose performance shifts, and provide proactive insights to stakeholders.

5. Cross-Functional Alignment
Collaborate with internal teams to ensure consistent messaging, accurate data flow, and smooth campaign execution.

Present findings, learnings, and next steps to leadership and cross-functional partners in a clear and actionable format.

Requirements

Experience: Minimum 6 years in performance marketing in international markets.

Technical Expertise:

Advanced in Google Tag Manager (GTM) and Google Analytics (GA4).

Skilled at campaign optimization for performance marketing and conversion rate optimization.

Successfully passed the exams for Google search ads, Google measurement, Meta and LinkedIn certifications

Familiarity with offline conversion tracking and CRM integration.

Core Competencies:

Strong digital marketing skills for both organic and paid channels.

Highly organized with exceptional attention to detail.

Commercial mindset with hands-on campaign execution capability.

Strong problem-solving abilities and collaboration skills.

Excellent communication skills must be fluent in English.

Preferred Competencies:

Experienced in managing CRM & email marketing campaigns.

Great understanding of AI’s impact on digital marketing.