Lead Digital Marketing Manager

Experience & Expertise

8+ years of experience in performance marketing, with proven ownership of significant multi-channel paid media budgets, ideally within a scaled e-commerce or consumer business.
Strong experience developing cross-channel investment strategies, allocating budgets across markets and demonstrating measurable commercial returns.
Proven hands-on experience designing, evaluating and acting on incrementality studies, including geo holdouts and conversion lift experiments.
Experience working with Marketing Mix Models (MMM), interpreting model outputs, challenging assumptions and translating findings into investment decisions.
Demonstrated ownership of marketing forecasts, with accountability for forecast accuracy and commercial performance.
Strong analytical capabilities, including proficiency in SQL and a solid understanding of statistical testing, sample size, statistical power, significance and experiment design.
Working knowledge of GA4, mobile measurement platforms such as Adjust or AppsFlyer, including SKAdNetwork, and BI tools such as Tableau or Looker.
Hands-on experience with Google Ads and Meta at scale, alongside a strong understanding of Snapchat and TikTok advertising platforms.
Ability to challenge channel-level bidding strategies, campaign structures, attribution methodologies and optimisation approaches.
Experience managing investment across multiple markets, ideally including KSA and UAE, with exposure to both web and app performance.
Strong commercial understanding of key marketing and business metrics, including GMV, CAC, customer lifetime value (CLV), contribution margin, marginal returns and payback periods.
Experience partnering with Finance, Commercial, BI and Data teams to support investment decisions and business planning.
Strong communication and presentation skills, with the ability to translate complex analysis into clear recommendations for senior leadership.
Practical experience using AI tools to improve productivity, automate analysis and deliver measurable efficiencies.
A degree in Marketing, Economics, Statistics or another quantitative discipline, or equivalent professional experience.