Marketing Officer

Key Responsibilities:
Develop and implement marketing strategies to promote hospital services and medical specialties.

Plan and execute promotional campaigns, healthcare awareness programs, and community outreach activities.

Build and maintain relationships with doctors, corporate clients, healthcare partners, and referral networks.

Identify potential business opportunities and support patient acquisition initiatives.

Coordinate with the digital marketing team to manage social media campaigns, website content, and online promotions.

Organize health camps, medical events, seminars, and promotional activities.

Conduct market research and competitor analysis to identify growth opportunities.

Prepare marketing materials, presentations, brochures, and promotional content.

Monitor marketing campaign performance and prepare regular activity reports.

Coordinate with internal departments to ensure consistent communication of healthcare services.

Maintain professional relationships with patients, corporate clients, and external stakeholders.

Ensure all marketing activities comply with healthcare advertising guidelines and ethical standards.

Qualifications and Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Previous experience in marketing, preferably within a hospital, clinic, or healthcare organization.

Knowledge of healthcare services, medical specialties, and hospital operations is an advantage.

Strong communication, presentation, and negotiation skills.

Understanding of digital marketing, social media platforms, and promotional campaigns.

Proficiency in MS Office and marketing tools.

Ability to develop and maintain professional relationships.

Strong organizational, analytical, and problem-solving skills.

Creative thinking with a target-oriented approach.

Ability to work independently and collaboratively with different departments.

Willingness to travel for promotional activities, meetings, and healthcare events when required.