Job Description

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

Job Description:

Key Success Drivers, Accountabilities & Responsibilities:

– Achieve assigned sales, profitability, distribution, and growth targets across Modern Trade (MT) and Traditional Trade (TT) Head Office accounts.

– Build and maintain strong working relationships with key customers to support long-term business growth and effective joint business planning.

– Lead commercial negotiations related to listings, pricing, promotions, BDA investments, visibility agreements, and annual business plans in line with company objectives.

– Drive new listings, product expansion, and portfolio penetration across assigned accounts to maximize market share and category presence.

– Develop, execute, and monitor promotional plans and trade activities while ensuring strong ROI and alignment with brand strategies.

Conduct regular business reviews with customers by analyzing sales performance, promotional effectiveness, stock movements, and growth opportunities.

– Ensure accurate forecasting and effective demand planning in coordination with supply chain and operations teams to maintain healthy stock levels and minimize out-of-stock risks.

– Monitor and manage customer P&L elements including trade spend, investments, rebates, and BDAs to ensure commercial efficiency and profitability.

– Coordinate closely with marketing, finance, logistics, merchandising, and operations teams to ensure seamless execution of agreed activities and customer requirements.

– Monitor competitor activities, market trends, pricing, and promotional dynamics while providing actionable market intelligence and recommendations.

– Ensure excellence in execution at store level including visibility, share of shelf, merchandising standards, and promotional implementation across assigned accounts.

– Track customer receivables, payment collections, and SOA reconciliation in coordination with finance to ensure compliance with company policies.

– Maintain accurate reporting, sales trackers, promotional calendars, and customer documentation while ensuring effective utilization of internal systems and tools.

– Identify business opportunities and propose initiatives to accelerate sell-out, strengthen brand positioning, and drive sustainable growth within the Health & Beauty category.

Functional / Technical Competencies:

The incumbent should demonstrate strong communication and coordination abilities, with a solid grasp of FMCG in-store execution dynamics and seasonal promotional trends. Familiarity with field audit and compliance tracking tools is advantageous, along with a sharp commercial mindset and meticulous attention to detail. Proficiency in Excel and data visualization tools such as Power BI or Tableau is essential for effective performance tracking and reporting. Prior experience in FMCG or retail analytics is preferred, supporting the ability to interpret data and drive actionable insights across commercial functions.

Strong analytical, forecasting, and reporting skills with the ability to interpret sales data and identify growth opportunities.

Excellent communication, negotiation, and stakeholder management skills.

Good understanding of category management, trade marketing fundamentals, and in-store execution standards.

Proficiency in Microsoft Office applications, especially Excel and PowerPoint, along with sales reporting and ERP systems.

Self-driven, commercially oriented, and capable of managing multiple accounts and priorities in a fast-paced environment