Job Description

About Us

Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With five stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.

The Role

As Assistant Marketing Manager, you will take a hands-on role in executing our marketing vision. You will be responsible for driving integrated campaigns across digital, social media, and influencer marketing, ensuring alignment with the brand’s identity. This includes both strategic and operational responsibilities from ideation and planning to execution and performance analysis. This position is based at our headquarters in Dubai.

Responsibilities:

• Assist in developing and executing strategies focusing on awareness, engagement, and conversion.
• Manage the day-to-day operations of social media channels (Instagram, TikTok, Snapchat, Facebook), including content planning, scheduling, publishing, and community engagement, running Google & Meda ads.
• Contribute creatively to campaign ideation, brand storytelling, and audience engagement strategies.
• Drive marketing initiatives, product launches, and seasonal campaigns through strategic planning, execution, and timely content delivery.
• Identify and manage influencer partnerships to amplify brand presence and drive product interest.
• Track, analyze, and report on campaign performance metrics (social media, email, influencer) and suggest optimizations based on insights.
• Stay informed on industry trends, competitive activity, and customer behavior to help inform marketing decisions and identify growth opportunities.
• Create and manage marketing content calendar and asset library to ensure consistent campaign delivery.

Requirements:

As an ideal candidate, you will have:

• 2–5 years of experience in a social media, content, or brand/marketing role in the UAE, ideally in fashion, lifestyle, or eCommerce.
• Experience managing social platforms (Instagram, TikTok, Snapchat, Facebook) and executing content/marketing calendars, and running Ads.
• Familiarity with influencer marketing and content collaborations.
• Hands-on experience with Klaviyo, G-Suite, and social media scheduling tools (e.g. Hootsuite).
• Experience with Adobe Suite, or other creative tools.
• Strong English communication skills (written & spoken); Arabic language skills are a strong plus.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

What we offer:

• Competitive salary with performance-based incentives;
• UAE visa and permits;
• Health insurance;
• Annual flight ticket allowances
• Growth and long-term development opportunities;
• Long-term perspective in a rapidly expanding, future-oriented organization;
• An engaging and challenging work environment with a motivated & professional team of specialists.