Job Description

Role Summary:

The Senior Visual Designer leads the hands-on creation of high-quality visual content across GMG’s brand portfolio (Nike, Under Armour, Sun & Sand Sports, JD, Columbia, EDG, healthcare and newly onboarded brands). As a senior individual contributor in the Growth – Digital Design team, the role delivers campaign key visuals, PDP and lifestyle imagery, paid media and in-store creative, and applies up-to-date AI industry-standard workflows to raise both the quality and the volume of creative output while safeguarding brand consistency.

Key Success rivers including Accountabilities and Responsibilities:

– Own end-to-end creative delivery for digital campaigns: key visuals, PDP images with USP call-outs, lifestyle imagery, social, paid media and offline/in-store (POSM) materials.

– Lead adoption of AI-assisted workflows (generative imagery, retouching, localization, resizing, automation), staying ahead of industry standards and driving their integration into daily production to boost speed and volume.

– Safeguard brand consistency across all output; take a lead role in refreshing brand guidelines and shaping the visual onboarding process for new brands.

– Produce motion/video assets for paid channels and support increased video output targets (motion experience is a plus).

– Manage delivery within the creative intake and volume process, ensuring SLAs and production targets are consistently met and helping refine workflow efficiency.

– Build and maintain organized, template-based, DAM-ready files, and contribute to reusable design systems and SOPs that raise consistency and speed across the wider design team.

Functional/ Technical Competencies:

Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma. Up-to-date, hands-on command of AI design tools to industry standard (generative imagery, AI retouching, localization and prompt-based workflows). Strong typography, layout, art direction and retouching craft. PDP / e-commerce and campaign asset production. Motion design (After Effects, basic video editing) is a plus. Familiarity with sports / athleisure retail visual culture is a plus. Strong file hygiene, templating and DAM-ready asset preparation.

Educational Qualifications:

Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts or a related field, or equivalent practical experience supported by a strong portfolio.

Experience:

7+ years of visual design experience (agency, in-house studio or retail/e-commerce), with a portfolio spanning campaign, PDP/e-commerce and social/paid media work, incl. hands-on AI-assisted production. Sports/athleisure background and motion experience are strong pluses.

Certifications:

Portfolio required. Adobe / Figma and AI-tool certifications (e.g. Adobe Firefly, prompt-workflow training) are a plus.