Data Science Manager – Customer & Marketing

Job Description

Data Science Manager – Customer & Marketing | Al-Futtaim Automotive | Finance

Overview of the role

We are seeking a talented Data Science Manager to join our team. This role is pivotal in executing customer-focused data science projects to enhance marketing effectiveness and customer experience using advanced analytics and machine learning techniques.

What you will do

• Implement various predictive models such as lead scoring, conversion prediction, customer segmentation, churn prediction, and next best action/offer recommendations
• Create marketing and customer KPI metrics using statistical techniques and data visualization libraries
• Generate customer insights using RFM analysis, cohort analysis, and sequential pattern mining
• Collaborate with cross-functional teams to deliver actionable insights and drive business growth

Required skills to be successful

• Bachelor’s/MSc in Marketing Analytics, Computer Science, Statistics, or a related field
• 5+ years of experience in customer analytics or data science
• Proficiency in SAP CRM Emarsys, Python, SQL, Databricks, and machine learning libraries (scikit-learn, TensorFlow, PyTorch, ARIMA/SARIMA, Prophet)
• Experience with MLOps, Git, and data visualization tools (Matplotlib, Seaborn, Plotly)

About the team

You will be part of a dynamic team that includes marketing, IT, and customer service departments. Our team is dedicated to leveraging data science to drive business growth and enhance customer experiences.

What equips you for the role

• Proficiency in logistic regression, random forests, clustering algorithms (k-means, DBSCAN), survival analysis, gradient boosting machines, reinforcement learning, and decision trees
• Advanced knowledge of RFM analysis, cohort analysis, and sequential pattern mining
• Expertise in statistical techniques and data visualization for KPI development
• Familiarity with NLP techniques for text analysis in customer feedback and communications
• Hands-on experience with advanced statistics, machine learning, time series analysis, forecasting, regression, classification, clustering, dimensionality reduction, gradient boosting, neural networks, anomaly detection algorithms, hyper-parameter tuning, and natural language processing techniques
• Strong problem-solving and critical thinking skills, with the ability to communicate technical concepts to non-technical stakeholders
• Project management skills and the ability to work in cross-functional teams
• Strong communication and collaboration skills

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment. What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

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