Digital Marketing Specialist

Job Description

About the job:

A Digital Marketer is required to develop and manage a TikTok and Instagram advertising strategy to grow international sales for a WiFi access product designed for hospitality and retail locations. The role involves creating and optimizing ad campaigns to reach global audiences (excluding the US), managing budgets effectively, and implementing strategies that increase brand awareness and drive conversions. This is a remote single project with the potential for ongoing collaboration based on results.

Requirements

• Proven experience in managing successful TikTok and Instagram advertising campaigns.
• Strong understanding of audience targeting and social media ad performance optimization.
• Ability to develop creative strategies that drive brand awareness and product sales internationally.
• Skilled in budgeting, reporting, and analyzing ad performance metrics.
• Experience with e-commerce or product-based digital campaigns preferred.
• Remote availability for a project with potential follow-up work.