Marketing Executive

Job Description

Are you passionate about bringing beauty brands to life through creative campaigns and strong partnerships? Tips & Toes is looking for a Marketing Executive to join our dynamic team and play a key role in driving brand visibility, engagement, and growth across our branches.

Here’s a glimpse of what you’ll do:

Campaign Execution

• Support the creation and execution of impactful marketing campaigns and promotional offers.
• Coordinate with IT and Operations teams to ensure timely activations and in-store visibility.
• Keep in-store TV screens updated with the latest campaigns.

Partnerships & Collaborations

• Manage corporate discounts and partnership programs to attract and retain clients.
• Initiate collaborations with external brands to enhance visibility and create co-marketing opportunities.

Content & Creative Coordination

• Curate and leverage user-generated content (UGC) to amplify campaigns and storytelling.
• Work with in-house and external creatives on branding, graphics, and campaign assets.
• Coordinate shoots and ensure brand consistency across touchpoints.

Trade Marketing & Events

• Oversee marketing collaterals and trade materials to support campaigns and sales.
• Plan and execute events, activations, and client engagement activities.

Reporting & Documentation

• Track campaign performance, handle marketing invoicing, and maintain contracts and documentation.

Influencer & Social Media Support

• Identify and manage influencers, ensuring alignment with brand guidelines.
• Support content planning and scheduling for social media campaigns.

In-store Experience

• Manage in-store music playlists and ensure an engaging customer ambience.
• Source and manage suppliers to uphold brand quality standards.

Requirements added by the job poster

• 3+ years of work experience with Campaign Execution