Social Media Content Creator

Digital Marketing, Social Media Coordinator Jobs
Abu Dhabi, UAE
March 26, 2026
Full Time
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Job Description

Social Media Content Creator – Emirati Applicants

Job Summary:

We are seeking a creative and culturally fluent Social Media Content Creator to develop engaging Arabic and English content for various platforms. The ideal candidate will have a strong grasp of Abu Dhabi’s cultural and governmental context, and be able to craft platform-specific, timely, and strategic content that aligns with national messaging and public sentiment.

Key Responsibilities:

Content Creation:

  • Develop original, high-quality Arabic and English content (text, captions, visuals, and short scripts) tailored to Instagram, LinkedIn, Twitter/X, YouTube Shorts, TikTok, and Snapchat.
  • Align tone, style, and messaging with Abu Dhabi government communication priorities and public engagement strategies.

Real-Time & Reactive Posting:

  • Create timely content for events, announcements, and national days.
  • Support real-time social media coverage of government events and campaigns, with rapid turnaround and approvals.

Visual & Video Coordination:

  • Work with videographers and designers to develop storyboards and short-form video content.
  • Propose creative concepts and trends aligned with audience preferences and platform best practices.

Trend Monitoring & Ideation:

  • Stay updated on local and regional social media trends, cultural moments, and influencer activity.
  • Propose content ideas that align with trends while maintaining brand voice and integrity.

Collaboration:

  • Coordinate closely with social media managers, Arabic/English editors, photographers, and content approvers.
  • Follow publishing workflows and brand guidelines for public sector content.

Required Qualifications:

Familiarity with platform-specific features (e.g., Reels, Threads, TikTok, Stories, Shorts).

Bachelor’s degree in Media, Communications, Journalism, or a related field.

At least 6 years of content creation experience in government, media, or agency settings.

Strong copywriting and captioning skills in Arabic and English.

Proven experience working with creative teams on visual or video-led content.

Understanding of Abu Dhabi culture, tone of voice, and public communications etiquette.

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