Sr. Manager/Product Marketing
Job Description
Job Description
Duties & Responsibilities
- Own Esports for e& UAE, being the subject matter expert for the business and externally
- Help define gaming and esports strategy to fit with e& UAE’s long-term vision
- P&L owner, responsible for delivering against the esports business case
- Own the go-to-market plan, working closely with the segment teams to bring esports to the MENA fan base
- Develop and deliver agreed KPIs with the platform providers for the operations and promotion of the service
- Drive the digital agency and work closely with relevant teams for ATL & BTL communications.
- Plan, manage and ensure execution of events and acquisition budgets
- Define and drive the marketing communication calendar, focused on online & offline events
- Build e& UAE’s community of esports fans, innovating the proposition based on fans wants and hot industry trends
- Explore opportunities with the leading global gaming publishers, leveraging e& UAE’s assets for maximum impact to e& UAE’s gaming propositions
- Analyze the performance of marketing campaigns and innovative adapt to increase reach
- Management of the Payment Service Providers (selection, negotiation, engagement)
- Manage the relation with Opcos for DCB and Bundling
- Scope and deliver platform evolutions
- Track and monitor service performance against set KPI
- Work alongside Digital Entertainment teams to cross promote esports into gaming bundles and telco products
Education & Experience
- Bachelor’s degree in marketing, Business Administration or Engineering
- 5+ years of experience in running Esport product and events.
