Cider

Cider is a fashion brand that blends style, technology, and sustainability to create clothing that feels as good as it looks. Launched in 2020 by co-founders Fenco Lin and Yu Oppel, Cider started with one simple idea: make quality fashion accessible, fun, and thoughtful. With less than 3% unsold inventory, we focus on smart, on-demand production that reduces waste while keeping you stylish.

Fashion That Matches Your Mood

At Cider, fashion starts with how you feel. Whether you’re going for everyday cool or a night-out glam look, we have styles designed to match your vibe. Our “Shop by Mood” approach makes it easy to find clothes that fit your personality, mood, and lifestyle. If it’s trending on social media, it’s probably already here—ready for you.

Powered by Our #CiderGang

Our community, the #CiderGang, is at the heart of everything we do. From co-creating designs to sharing feedback, our fans and customers influence our collections and campaigns. You don’t just wear Cider—you help shape it.

Our Journey

Cider began in 2020 when a group of friends connected over Zoom with a mission to change online shopping. Inspired by the playful energy of its namesake drink, Cider set out to make fashion more fun, accessible, and creative for everyone.

Our Team

Cider’s team spans 14 countries, with a leadership that’s over 60% women. Our offices in cities like Los Angeles, New York, Paris, London, Dubai, Seoul, and Guangzhou bring together diverse perspectives that help us create fashion for a global audience.

Meet a few team members:

Monique Viriña – Marketing Associate, Manila, Philippines
Passionate about branding and community, Monique helps bring the #CiderGang’s ideas to life.

Lindsay Fiegleman – Executive Director, Los Angeles, USA
Focused on trends and merchandising, Lindsay helps the team stay ahead in global fashion markets.

Ms. Ma – Quality Control Specialist, Guangzhou, China
Ensures every piece meets Cider’s high standards, from stitching to patterns.

A Global Community

Cider isn’t just a brand—it’s a 24/7 online fashion party. Our #CiderGang spans the world, inspiring our collections and shaping the future of fashion. Whether it’s TikTok duets, Discord brainstorming, or seeing fans wear our clothes in real life, Cider is a community-driven brand.

What our customers say:

“I love how many styles there are. It’s fun to experiment and find exactly what I want!” – @emily 🇺🇸

“Cider jeans are perfect—I feel confident and stylish in every outfit.” – @babybee64 🇺🇸

“My new bikini from Cider fits perfectly and makes me feel amazing.” – @Li 🇬🇧