Liva Group
About Company
At Liva Group, our mission is to help people across the GCC move forward in life with confidence. We do this through a growing portfolio of insurance and service-focused businesses, providing products that empower individuals, families, and businesses to achieve their goals.
With decades of local and international industry experience, Liva Group combines innovation, intelligence, and a customer-first mindset to solve challenges and create opportunities.
We believe that progress starts with protection. Our insurance business, built on over 80 years of combined expertise, offers reliable solutions across personal, health, property, and specialized risks, helping our customers face life boldly.
By leveraging technology and insights, we anticipate customer needs, improve experiences, and design solutions that are timely, relevant, and centered on the people we serve. While our roots are in the GCC, our ambitions extend globally—we seek expansion that aligns with our values and purpose, growing responsibly and sustainably.
Our Legacy
Liva Group was formed from the merger of National Life & General Insurance SAOG (NLGIC) and RSA Middle East. This combination brought together the strengths of both companies to create a stronger, smarter, and more agile business focused on innovation, operational excellence, and a customer-first approach.
We are proud to be among the pioneering insurance providers shaping the GCC industry. Our journey is built on transformation, and while insurance is our foundation, our vision extends beyond it. Growth, innovation, and making a positive impact are at the heart of everything we do.
Our Values
Every decision at Liva Group is guided by four core values:
Agile – We adapt quickly, embrace change, and make decisions efficiently.
Acceptive – We act with transparency, fairness, and collaboration, valuing diverse perspectives.
Ambitious – We strive for excellence, push boundaries, and continuously innovate.
Accountable – We take ownership of our actions, deliver on our promises, and uphold integrity in everything we do.
