Seez
About Company
Seez is an automotive technology company helping car dealerships improve the way they connect with customers, manage sales, and deliver better service. Founded in Dubai in 2016, the company has grown from an automotive app into a global AI-powered technology platform.
Today, Seez supports more than 300 dealer groups and 1,500 locations across Europe, the Middle East, North Africa, and other markets.
Its CARS Suite uses AI to support different stages of the automotive sales and service process. Connect helps dealerships capture and qualify leads around the clock. Assist gives teams quick access to useful business information. Reach helps follow up with potential customers and keep sales opportunities active. Serve supports aftersales operations and service bookings.
Seez also offers a wider range of solutions for automotive retailers. Boost provides AI-powered digital marketing across platforms such as Meta, TikTok, and Google. SeezPad helps dealerships manage daily operations and transactions, while SeezClick gives customers a flexible way to purchase vehicles online or in person. SeezNitro supports inventory management, pricing, and market analysis.
In 2025, Pinewood Technologies Group PLC acquired Seez for $46.2 million, with support from Lithia Motors. This marked an important step in Seez’s growth and its role in shaping the future of automotive retail.
At Seez, the goal is to make automotive retail smarter, faster, and more customer-focused through practical AI and digital technology.
