Campaign Manager

Job Description

Overview of the role:

• The role consists of defining proactive quarterly campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, ageing stock, competitor campaigns, additional volume opportunities and will work closely with the Product and Pricing teams for BYD and Polestar for the development of tactical campaigns to support volume and profitability objectives.

What you will do:

• Development of annual campaign calendar, including calendarized budget spend by brand and carline.
• Ensure optimum product lifecycle management, identifying needs and evaluating appropriateness and opportunities for Principal’s special editions and buzz models and with brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.
• Tracking of campaign spend by quarter, brand and carline and variance analysis.
• Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand.
• Development of quarterly tactical product campaigns to achieve volume and profit objectives.
• Working with brand General Managers to develop appropriate finance offers.
• Liaison with Marketing to ensure effective communication to target customer groups. 
• Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods.
• Liaisons with brand General Managers and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding.
• Liaison with brand Principals and General Managers to secure adequate tactical support from Principals to support campaigns and maximize retained margins.

Required Skills to be successful:
1.- Product lifecycle experience.
2.- Experience with automotive pricing and product.
3.- Knowledge of pricing tools.
4.- Communication and analytical skills.

About the Team:

• Reporting to the Product and Pricing Manager and will work closely with the Product and Pricing team and the broader internal and external stakeholders. 

What equips you for the role:

• Bachelor’s Degree in Marketing / Engineering or Business Management.
• 4 years’ experience in automotive pricing and product at OEM or major Distributor level.
• Experience with pricing tools.
• Experience working with mass market automotive brands.
• GCC experience.