CRM Manager

Job Description

About Us:

OMODA and JAECOO Motors are new brands built by Chery Automobiles Group.

OMODA

O indicates a positive, energetic tone – Oxygen, the essential ingredient of life. MODA comes from “Modern” – a modern and fashionable lifestyle with emphasis on high appearance level and high-tech products.

It is a brilliant Art in motion, CROSS-style SUV, Future & Fashionable based on the needs of global users. OMODA represents advanced design, futuristic technology and brand new crossover ecosystem.

JAECOO

As a brand-new off-road brand, the name JAECOO is inspired by a fusion of the German word “Jäger” and the English word “Cool.” This melding captures both off-road and urbanism while exuding a refined style and quality that imparts a mission of brave exploration and unwavering perseverance. The brand philosophy is “From Classic, Beyond Classic.” JAECOO is dedicated to innovation and breakthroughs, leading the new urban off-road trend with exceptional four-wheel-drive performance, remarkable safety features, and forward-thinking intelligent technologies.

iCaur

An attractive new energy vehicle brand tailored for the young at heart.

The theme of the car is BORN TO PLAY

Leveraging top-tier factory quality and adeptly employing internet thinking, creating distinctive NEV by fusing cutting-edge aesthetic, ultimate technology and top safety standards for Youth and Young heart worldwide.

PASSIONATE, BOLD, COOL!

Job Title: CRM Manager (Customer Relationship Manager)

Brands: Omoda & Jaecoo and iCaur

Location: UAE

Role Summary:

The CRM Manager will design, implement, and optimize customer relationship management strategies to drive customer acquisition, retention, and loyalty for Omoda & Jaecoo and iCaur in the UAE. This role ensures every customer interaction — from inquiry to aftersales — is managed effectively within the CRM ecosystem, delivering an exceptional customer journey across digital, showroom, and service touchpoints.

Key Responsibilities:

CRM Strategy & Operations

• Develop and execute CRM strategy aligned with sales, marketing, and aftersales objectives.
• Manage day-to-day operations of the CRM platform (lead management, campaign automation, reporting).
• Ensure accurate and timely input of leads, opportunities, and customer data across all channels (showrooms, website, call center, events, social media, etc).

Lead Management & Conversion

• Track and monitor lead funnel (inquiry → test drive → quotation → sale).
• Collaborate with showroom managers and sales teams to maximize lead conversion rates.
• Implement follow-up processes and reminders for timely customer engagement.

Customer Experience & Loyalty

• Design and execute customer retention and loyalty programs.
• Monitor customer satisfaction (CSI, NPS) and drive initiatives to improve ratings.
• Manage post-sale customer engagement (service reminders, feedback, upgrade campaigns).

Data Analytics & Reporting

• Generate CRM reports and dashboards for senior management (lead conversion, campaign ROI, customer lifecycle value).
• Analyze customer behavior and buying patterns to support targeted campaigns.
• Provide insights for product, pricing, and marketing strategy based on CRM data.

System Development & Compliance

• Ensure CRM processes are standardized across all dealers and showrooms.
• Coordinate with IT/vendors to maintain CRM system functionality and upgrades.
• Safeguard data accuracy, privacy, and compliance with UAE data protection regulations.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Aftersales, and Dealer Network teams to ensure seamless customer journey.
• Support showroom openings with CRM integration, staff training, and campaign setup.
• Align CRM initiatives with group/global Omoda & Jaecoo and iCaur CRM standards.

Experience & Skills:

Experience

• 3+ years experience of heading CRM management in automotive OEM/dealership groups in UAE.
• Hands-on experience with CRM platforms (Salesforce, SAP, Microsoft Dynamics, Dealer Management Systems).
• Proven track record in lead management, customer retention, and loyalty program execution.
• Experience in setting up CRM processes for new showroom/dealer launches is a plus.

Skills

• Strong analytical and data-driven mindset.
• Excellent project management and organizational skills.
• Strong communication skills (English required, Arabic an advantage).
• Ability to train and coach sales/aftersales staff on CRM processes.
• Proficiency in Excel, BI tools, and dashboard reporting.

Other Requirements

• Knowledge of UAE automotive market and customer expectations.
• Valid UAE driving license (preferred for showroom visits and coordination).