Digital Marketing Manager

Job Description

About the Role:

The Digital Marketing Manager leads the company’s end-to-end digital ecosystem, driving brand visibility, lead generation, CRM automation, MarTech/AI implementation, and performance marketing across B2B and B2C channels. This role combines strategic planning, analytical rigor, technical capability, and creative leadership to scale international marketing efforts and align growth initiatives with commercial real estate objectives.

Key Responsibilities:

• Digital & Performance Marketing: Plan and optimize full-funnel paid and organic campaigns across Meta, Google (Search, GDN, YouTube), TikTok, Snapchat, LinkedIn, and WhatsApp. Drive multi-channel global acquisition (GCC, Europe, Asia, UK, North America) targeting end-users, investors, and brokers.

• CRM, Automation & MarTech: Oversee CRM hygiene, lead routing, lifecycle mapping, and pipeline reporting. Build automated workflows (Zapier, Meta/Website integrations) and integrate AI tools (e.g., Ziwo, CallGear) for lead qualification, content creation, and workflow efficiency.

• Data, Analytics & CRO: Manage GA4, GTM, Meta Pixel, and custom KPI dashboards. Continuous optimization of conversion rates (CRO), landing page UX, and acquisition metrics (CPL, CPQL, CTR, CPC, ROAS).

• Content, Brand & Creative Direction: Oversee luxury real estate copywriting, video scripting (AI/Reels/Brand films), and visual art direction. Ensure premium brand consistency across all marketing collateral.

• SEO & Web Strategy: Execute technical, local, and content SEO audits, schema recommendations, and landing page/Google Business Profile optimizations.

• Email, WhatsApp & Channel Partner Marketing: Develop targeted broadcast and nurture campaigns via Email and WhatsApp. Create channel partner/broker acquisition strategies, inventory launches, event promotions, and sales enablement materials.

• Social media: Content creation, ideation, storytelling, guiding the team on all social media calendars.

Required Qualifications:

• Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• Experience: 6–10+ years in Digital, Performance, or Growth Marketing. Background in luxury real estate, property development, or premium consumer brands is strongly preferred.

• Technical Skills: Hands-on mastery of multi-channel ad platforms, CRM systems, automation tools, AI applications, GA4/GTM, and technical SEO.

• Soft Skills: Exceptional copywriting, communication, campaign analysis, agency management, and leadership abilities.

Key Performance Indicators (KPIs) :

• Lead Generation & Cost Efficiency: MQLs, SQLs, CPL, CPQL, and ROAS.

• Conversion & Pipeline: Lead-to-Meeting, Lead-to-Sale, Website Conversion Rates, and Marketing-attributed Revenue.

• Operations & Visibility: CRM Data Quality, Automation Efficiency, Search Rankings, Organic Traffic Growth, and Share of Voice.