Director – Marketing and Communications

Job Description

Director – Marketing and Communications – Jumeirah Marsa Al Arab

About Jumeirah & the Hotel: Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties, including 33 signature F&B restaurants, across the Middle East, Europe, Asia and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

Nestled at the tip of a peninsula at the heart of Dubai’s most exclusive private beach, Jumeirah Marsa Al Arab is the city’s newest luxury lifestyle destination featuring a resort, exclusive residences, an 82-berth superyacht marina, a state-of-the-art spa and fitness center and a wide range of curated dining experiences. With its avant-garde superyacht inspired design, Jumeirah Marsa Al Arab completes the nautical trilogy alongside the wave-shaped Jumeirah Beach Hotel and the iconic sail-inspired Jumeirah Burj Al Arab.

About the Job: An opportunity has arisen for a Director – Marketing and Communications to join Jumeirah Marsa Al Arab. The main duties and responsibilities of this role:

• Develop and implement an annual marketing & communications strategy aligned with sales, revenue, and brand goals.

• Oversee the marketing & communications budget, ensuring effective allocation and ROI across digital, PR, partnerships, and media.Coordinate all agencies across: media buying, creative, content creation, PR, influencers and KOL’s, and similar.

• Lead all brand positioning and storytelling efforts, ensuring alignment with Jumeirah’s global brand strategy and standards.

• Drive integrated campaigns across digital, social media, CRM, and traditional channels to increase brand visibility and direct bookings.Lead, mentor, and inspire a high-performing marketing & communications team, fostering collaboration and innovation.

• Manage relationships with external agencies, media, influencers, and partners to amplify the resort’s profile.

• Oversee content creation and brand consistency across all touchpoints, including OTAs and digital platforms.Analyze performance metrics and market insights to optimize strategies and identify new business opportunities.

About you:  The ideal candidate for this position will have the following experience and qualifications:

• Minimum bachelor’s degree in marketing, communications, audio-visual production, or related field.

• 10+ years in ultra-luxury hospitality marketing & communications, with proven leadership and brand-building experience.

• Experience in leading a 10+ people team.

• Strong knowledge of digital marketing, media relations, and budget management.

• Strong knowledge of media landscape across local and international markets.

• Knowledge of Adobe Creative Cloud is a plus.

About the Benefits: We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, life insurance, incentive programs, and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.