Marketing and Communications Officer

Job Description

Brand development, promotion and protection

Marketing Activities

Communication Activities 

Responsibilities

Brand development, promotion and protection   

 •    Creates engaging written content for all of SEHA’s marketing and brandings activities. These channels may include ATL & BTL advertising, social media, digital and/or internal. 
•    Familiarize yourself with each organization’s brand ideals and website to create content that supports their objectives and desired identity
•    Stay up-to-date with the latest industry trends
•    Produce error-free content that adheres to the company’s style guidelines, consistent with SEHA’s tone and vision
 

Marketing activities  

  •    Ability to conceive fresh and appealing ideas for new content that establishes or supports the company’s brand 
•    Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
•    Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
•    Liaise with Designers to enrich text with visual aids, like images and charts
•    Cooperate with the marketing team to create web content and monitor its effectiveness over time
•    Use SEO practices to optimize articles and increase visibility
 

Communications activities    

•    Plan and implement editorial calendar
•    Prepare and publish articles that describe our company and products
•    Write clean, concise, well-polished content
•    Research industry-related topics and identify gaps in our content
•    Shape language and tone used in sales emails, banners and brochures
•    Ensure all content is up-to-date
•    Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
•    Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
•    Determine sources for content creation (both internal and external)
 

Qualifications

Required: Bachelor’s degree in Marketing and Communications, journalism, Business Administration or other related field required 

Desired: Master’s degree in Digital Marketing  or Masters of Business Administration preferred;