Marketing Executive

Job Description

• Develops and executes comprehensive marketing plans aligned with Clinic’s objectives to create and develop awareness of ‘The Face by American Hospital’.
• Collaborate with the Group Marketing Director to define and enhance the clinic’s brand identity and positioning.
• Ensure consistency across all marketing touchpoints and campaigns to reflect the brand’s vision.
• Identify and segment target audience groups, tailoring campaigns to their preferences and needs.
• Develop and execute marketing campaigns, including offers and bundles, in collaboration with the clinic manager.
• Plan and organize marketing initiatives for awareness days and special occasions, such as Mother’s Day, Eid, and seasonal events.
• Collaborate with malls, brands, and external partners to promote the clinic and its services.
• Produce engaging content for social media platforms, blogs, newsletters, and press materials in both English and Arabic.
• Create photography and videography content to support marketing campaigns.
• Manage the clinic’s social media presence on platforms like Instagram, TikTok, Snapchat, and Facebook to enhance engagement and generate leads.
• Track campaign performance using tools like Google Analytics and provide actionable insights.
• Plan and execute in-clinic events, activations, and collaborations with influencers and media outlets.
• Establish and maintain relationships with influencers to amplify brand reach and awareness.
• Collaborate with external partners and organizations to organize joint promotional activities.
• Work on promoting The Face’s cosmetic products, implementing strategies to increase sales and enhance brand recognition.
• Work closely with the clinic manager to cover all marketing requirements and business development initiatives.
• Track and evaluate marketing activities, preparing detailed reports with insights and recommendations.
• Monitor market trends and competitor activities to ensure the brand remains competitive.

Qualification and Experience required:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 2–3 years of marketing experience, preferably in the beauty, healthcare, or lifestyle sectors.
• Proven experience in generating leads, influencer coordination, campaign execution, and product promotion.
• Strong understanding of brand positioning and target audience behavior.
• Excellent copywriting and content creation skills.
• Photography and videography skills are required.
• Must have experience in event planning and partnership development.
• Strong organizational and project management abilities.
• Proficiency in English and Arabic (both written and spoken) is essential.
• Familiarity with the aesthetics and beauty industry will be a definite advantage
• Basic graphic design or video editing skills.