Marketing Specialist

Job Description

About Us

Prima Luxury Real Estate is a leading brokerage firm in Dubai, specializing in high-end properties and delivering exceptional client experiences. We are seeking a creative and detail-oriented Content Creator to join our dynamic marketing team and elevate our brand presence across digital platforms.

The Marketing Coordinator will be responsible for developing, producing, and managing high-quality content that reflects Prima Luxury’s client Emirates Development. This includes social media content, property listings, video scripts, marketing collateral, and storytelling elements that engage and convert audiences. The role requires strong creativity, excellent writing skills, and an understanding of real estate marketing trends.

Key Responsibilities

* Social Media & Content Management: Develop strategic content plans for key platforms 

like Instagram and LinkedIn, crafting compelling visual and written content (property 

showcases, market insights, lifestyle content) that resonates with high-net-worth 

individuals and investors. Manage all social media accounts, ensuring consistent 

engagement and a premium brand voice. Prepare social media performance reports to 

inform future strategies. 

* Paid Advertising & Lead Generation: Strategically set up, manage, and optimize paid 

advertising campaigns across various digital channels, including Meta Ads and Google 

Ads, with a primary focus on generating qualified leads for our luxury property listings as 

well driving traffic to the website and social media channels. Monitor and continuously 

refine campaign performance to maximize ROI and lower cost-per-lead. 

* Property Portal Campaign Management: Oversee the management and optimization of 

property listings and campaigns on prominent real estate platforms such as Bayut, Property 

Finder, Dubizzle, and similar channels. This includes strategic credit allocation, guided by 

the Marketing Manager’s insights, to maximize visibility and lead generation for both 

secondary properties and off-plan projects. 

* Digital Presence & Website Support: Provide essential support for website content 

updates, ensuring all information, including property listings and market reports, is current, 

accurate, and meticulously reflects our brand’s premium image. Assist in maintaining 

content relevance and consistency across all digital channels. 

* Internal Team Collaboration & Communication: Engage in seamless and proactive 

communication with various teams, including our real estate agents, photographer, 

management, and graphic designer team, to ensure the smooth and timely execution of all 

marketing initiatives. 

* Marketing Collateral Coordination: Oversee the coordination of design, production, and 

delivery for all marketing materials, both printed and digital (e.g., property brochures, 

market reports, client presentations). This includes cultivating relationships with external 

suppliers and managing the timely collection of all assets. 

* Strategic Initiatives & Campaign Execution: Actively participate in content ideation and 

remain informed on the latest trends and marketing campaigns, particularly within the 

Dubai real estate market. Share relevant insights and support the planning, management, 

and coordination of strategic marketing initiatives from inception to completion. 

* Research & Presentation Development: Conduct research on market trends, competitor 

activities, and specific property developments, collecting relevant data and visuals for 

references. Collaborate with the design team to develop professional and compelling 

presentations for the Companies as required.

Requirements

• Proven experience as a Content Creator, Social Media Executive, or similar role within real estate is mandatory.

What We Offer

• Competitive salary and incentive structure
• Opportunity to work in a luxury real estate environment
• Career growth and training opportunities
• Collaborative and supportive work culture