Brand Marketing Specialist

Job Description

About NCH:

At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.

At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.

Culture at NCH:

At New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritises sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you’ll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.

Position Overview

The Brand Marketing Specialist plays a pivotal role in supporting the growth and performance of the assigned portfolio by leading the execution of integrated marketing initiatives across medical, digital, and trade channels. The role drives end-to-end planning and delivery of medical events, therapy-focused campaigns, and brand activation initiatives, ensuring operational excellence, regulatory compliance, and strong market visibility.

This position combines scientific understanding, commercial awareness, and executional discipline. The Brand Marketing Specialist develops high-quality promotional and scientific content, supports field force enablement, collaborates closely with Sales, Key Accounts, Logistics, and external partners, and contributes to budget optimisation to maximise return on investment. Success in this role requires strong cross-functional coordination, attention to detail, and the ability to translate strategy into measurable brand impact.

Roles and Responsibilities

Brand Strategy Support & Portfolio Growth

• Support the implementation of brand strategies and annual marketing plans to drive revenue growth and market share.
• Translate brand objectives into clear activation plans aligned with therapy priorities and commercial targets.
• Conduct ongoing market, competitor, and pricing analysis to identify risks, opportunities, and growth levers.
• Research therapy trends, regulatory requirements, and category developments to support onboarding and positioning of new products.
• Contribute to launch readiness, go-to-market execution, and post-launch performance evaluation, recommending corrective actions where required.

Medical Events & Scientific Engagement

• Lead end-to-end planning and execution of medical events including CME programmes, scientific conferences, and exhibitions, ensuring operational excellence and regulatory compliance.
• Coordinate with healthcare professionals, KOLs, and scientific stakeholders to strengthen brand credibility and professional engagement.
• Manage event logistics, agency coordination, supplier negotiations, and budget tracking to ensure timely and high-quality delivery.
• Conduct post event performance analysis and ROI evaluation, driving continuous improvement.

Campaign Management & Digital Activation

• Plan, execute, and monitor therapy-focused and integrated marketing campaigns across offline and digital channels to maximise reach, engagement, and return on investment.
• Coordinate closely with internal teams and external agencies to ensure consistent messaging and on-time execution.
• Align campaign activities with sales cycles, key account priorities, and product availability to ensure commercial impact.
• Track campaign performance metrics and recommend optimisation actions to improve effectiveness and efficiency.

Content Development & Field Force Enablement

• Develop, adapt, and oversee high-quality scientific and promotional materials across print and digital platforms, ensuring clear, compliant, and consistent brand communication.
• Create detailing aids, promotional tools, and sales support materials that enhance field force effectiveness and customer engagement.
• Provide structured brand briefings and ongoing enablement support to medical representatives to strengthen product knowledge and execution quality.
• Ensure all materials comply with regulatory requirements and internal approval standards.

Cross-Functional Collaboration & Operational Excellence

• Collaborate closely with Key Account, Sales, Logistics, and Warehouse teams to ensure smooth execution of marketing initiatives and product availability.
• Maintain strong working relationships with external agencies, designers, printers, and suppliers to guarantee quality, timeliness, and cost effectiveness.
• Coordinate production timelines and inventory planning for promotional materials to avoid operational gaps.
• Drive clear communication and alignment across functions to ensure seamless delivery of brand initiatives.

Budget Monitoring & Performance Optimisation

• Work closely with Brand Managers and the Head of Marketing to monitor brand budgets and track spend against approved plans.
• Support cost management and optimisation initiatives to ensure efficient resource allocation and expense control.
• Analyse brand performance, promotional effectiveness, and campaign ROI to inform data-driven decision-making.
• Contribute to continuous improvement initiatives that enhance profitability while maintaining compliance and quality standards.

Qualifications & Skills

Education & Experience

• Bachelor’s degree in Marketing, Pharmacy, Life Sciences, Business Administration, or a related field.
• 3 to 5 years of progressive experience in brand marketing within pharmaceutical, nutraceutical, FMCG, or healthcare sectors.
• Proven experience in planning and executing medical events such as CME programmes, conferences, and exhibitions.
• Hands-on exposure to integrated marketing campaigns, product launches, and go-to-market execution.
• Experience working cross-functionally with Sales, Key Accounts, Supply Chain, and external agencies.
• GCC market exposure is preferred, with strong understanding of local healthcare and regulatory dynamics.

Technical & Functional Skills

• Strong understanding of brand management principles, therapy area positioning, and promotional strategy execution.
• Knowledge of healthcare compliance standards, promotional approval processes, and regulatory considerations.
• Ability to develop scientific and promotional content aligned with brand messaging and medical accuracy.
• Experience in budget tracking, cost control, and ROI analysis.
• Proficiency in digital campaign coordination and performance tracking across offline and online channels.
• Strong analytical capability with working knowledge of Excel and presentation tools such as PowerPoint.
• Ability to manage agencies, suppliers, and event logistics effectively.

Soft Skills & Competencies

• Strong customer orientation with the ability to understand and respond to healthcare stakeholder needs.
• Accountable and results-focused, delivering high-quality execution within agreed timelines and budgets.
• Demonstrates integrity and ensures compliance in all marketing activities.
• Collaborative team player who works effectively across Sales, Key Accounts, Supply Chain, and external partners.
• Agile and adaptable in a fast-moving and regulated healthcare environment.
• Clear communicator with strong organisational and coordination skills..

Why Join Us:

Join a dynamic and fast-growing company where innovation, excellence, and collaboration drive everything we do. You’ll work alongside a talented and supportive team in a diverse and inclusive environment that values each individual’s unique contributions. We offer:

• Exciting career growth opportunities in a company at the forefront of healthcare and technology
• A comprehensive compensation and benefits package, including Health insurance, Annual leave and ticket allowance, Yearly incentives (as per company policy) and Professional development support

Be part of a culture that’s committed to empowering talent, embracing innovation, and building success together.