Social Media Marketing Specialist

Job Description

We are looking for a creative and detail-oriented Social Media Specialist to support the planning, execution, and daily management of the company’s social media channels. The ideal candidate should have hands-on experience in social media operations, content planning, and community engagement. This role requires a strong understanding of social media platforms, excellent communication skills, and the ability to work in a fast-paced environment. Experience in the CFD trading, forex, or financial services industry is highly preferred.

Key Responsibilities

Social Media Account Management

• Manage and maintain the company’s social media accounts (Facebook, Instagram, YouTube, LinkedIn, X, Tiktok, XHS-RED etc.), ensuring consistent branding, regular content updates, and community engagement.

Content Planning & Publishing

• Assist in planning, scheduling, and publishing social media content based on the marketing calendar.
• Coordinate with internal teams to ensure content aligns with marketing objectives and brand guidelines.

Content Creation & Design Coordination

• Work closely with designers and copywriters to create engaging social media content, including static posts, short videos, and promotional materials.
• Provide creative ideas to improve content performance and audience engagement.

Community Management

• Monitor social media channels, respond to comments and messages, and maintain positive interactions with online communities when required.

Competitor Research

• Monitor competitors’ social media activities, campaign strategies, and industry trends.
• Share insights and recommendations to improve social media performance.

Performance Tracking & Reporting

• Track key social media metrics such as reach, engagement, follower growth, and campaign performance.
• Prepare regular reports with actionable insights and optimization recommendations.

Campaign Support

• Support the execution of social media campaigns, product launches, online events, and promotional activities across different markets.
• Coordinate with regional sales teams to ensure smooth campaign implementation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3 years of experience in social media management or digital marketing.
• Experience in the CFD trading, forex, financial services, or fintech industry is preferred.
• Strong understanding of major social media platforms, their algorithms, and content best practices.
• Familiar with social media management and analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, Buffer, etc.).
• Basic understanding of social media performance metrics and reporting.
• Excellent communication and organizational skills with strong attention to detail.
• Creative mindset with the ability to generate engaging content ideas.
• Ability to multitask and work effectively in a fast-paced environment.
• Proficiency in English and Arabic ; additional languages are a plus.