Social Media Marketing Specialist

Job Description

ZenDXB is Dubai’s leading premium wellness and longevity clinic, specialising in IV therapy, peptide treatments, aesthetics, and personalised health optimisation. We merge science, design, and care to deliver transformative wellness experiences — combining advanced treatments with a luxury, concierge-style service.

Role Overview

We are seeking a creative and data-driven Social Media Executive to manage and grow ZenDXB’s digital presence across Instagram, TikTok, and Meta channels. The ideal candidate will blend aesthetic sensibility with performance-oriented strategy — curating content that reflects ZenDXB’s premium tone while driving measurable engagement, bookings, and brand loyalty.

Key Responsibilities

• Content Creation & Management
• Plan, produce, and publish daily content (photo, video, stories, reels) aligned with ZenDXB’s tone and aesthetic.
• Coordinate with the creative and clinical teams to capture authentic, high-quality behind-the-scenes content.
• Write engaging, brand-consistent captions that educate, inspire, and convert.
• Manage the monthly social calendar and ensure timely delivery across all platforms.
• Community Management
• Actively engage with followers, respond to comments and DMs, and maintain the brand’s voice in all interactions.
• Identify and nurture relationships with influencers and loyal clients for collaborations and UGC.
• Performance & Growth
• Track KPIs such as reach, engagement, follower growth, and lead generation.
• Use insights to refine posting times, formats, and content strategies.
• Support paid campaign creatives, targeting, and performance analysis.
• Brand Alignment
• Ensure every piece of content upholds ZenDXB’s high-end visual identity and tone.
• Stay ahead of social media trends and adapt them to fit ZenDXB’s brand narrative.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 2+ years of experience managing premium or wellness-related social media accounts.
• Strong aesthetic judgment and visual storytelling skills.
• Excellent copywriting ability with attention to tone and clarity.
• Proficiency with Instagram, TikTok, Meta Business Suite, and scheduling tools.
• Experience with Canva, CapCut, or Adobe Suite is a plus.
• Analytical mindset; comfortable interpreting metrics and reports.
• Passion for health, beauty, and wellness.

Personality Fit

• Energetic, creative, and detail-oriented.
• Obsessed with trends, visuals, and audience engagement.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Team-player who enjoys working closely with the clinical, sales, and marketing teams.

What We Offer

• A dynamic, growth-focused environment in one of Dubai’s most exciting wellness brands.
• Competitive salary package with performance-based incentives.
• Opportunities for creative ownership and professional development.
• Complimentary staff wellness treatments and discounts.

Compensation & Benefits

• AED 5,000-7,000 basic salary (based upon experience)
• Full-time: 48 hours per week (5 days on, 2 days off)
• Supportive team environment in a luxury medical wellness setting.
• If you are passionate about patient care and have outstanding IV cannulation skills, we’d love to hear from you.

Requirements added by the job poster

• 1+ years of work experience with Adobe Creative Suite

• Bachelor’s Degree