Social Media Specialist

Job Description

Position Title: Social Media Specialist

Department: Social Media & Digital Marketing

Reporting To: Marketing Manager / General Manager

Employment Type: Full-Time

POSITION SUMMARY

The Employee shall serve as the primary Social Media Specialist, holding sole responsibility for managing, executing, and optimizing the Company’s social media presence across all designated platforms (Instagram, Facebook, LinkedIn, and TikTok). This includes strategy execution, content planning, copywriting, community management, influencer collaborations, publishing, and performance reporting.

1. STRATEGY EXECUTION & CALENDAR PLANNING

• Strategy Implementation: Develop and execute social media tactics aligned with company business objectives, sales goals, and brand identity.
• Monthly Calendar Management: Independently plan, organize, and maintain the monthly content calendar, ensuring consistent posting schedules across all active channels.
• Management Alignment: Work directly with company leadership to adapt social media priorities and promotional messaging based on shifting business needs.

2. CONTENT CREATION, COPYWRITING & PUBLISHING

• Copywriting & Messaging: Write compelling, platform-appropriate captions, post text, and hashtag strategies suited for target audiences across Instagram, Facebook, LinkedIn, and TikTok.
• Basic Visual Content Creation: Capture and produce quick, mobile-first visual content (including Stories, Reels, TikToks, and behind-the-scenes material) to maintain an active brand presence.
• Publishing & Scheduling: Manage the daily end-to-end publishing schedule, ensuring all posts are correctly formatted, tagged, and published on time.
• Media Asset Management: Maintain an organized, central digital media archive containing all brand images, raw videos, graphic assets, and captions.

3. INFLUENCER & CREATOR PARTNERSHIPS

• Outreach & Identification: Research, identify, and contact relevant influencers, micro-creators, and brand ambassadors that align with the Company’s brand values and audience.
• Relationship Management: Maintain professional communication and relationship management with partnered influencers to ensure smooth execution.
• Deliverable Tracking: Monitor and evaluate the performance, reach, and return on investment (ROI) of influencer campaigns and collaborations.

4. COMMUNITY MANAGEMENT & CUSTOMER INTERACTION

• Active Community Engagement: Monitor and manage all incoming direct messages (DMs), public comments, and user inquiries professionally, promptly, and in alignment with the brand’s voice.
• Customer Support Escalation: Direct high-priority customer inquiries, sales leads, or formal complaints to management or appropriate department heads immediately.
• Brand Outreach: Actively engage with relevant industry accounts, audience posts, and potential business partners to enhance organic reach and presence.

5. ANALYTICS, TREND MONITORING & REPORTING

• Performance Tracking: Track key performance metrics (reach, engagement, growth, conversion leads) using native platform analytics.
• Reporting: Compile and deliver concise monthly analytical reports directly to management, providing actionable recommendations to improve performance.
• Trend & Competitor Analysis: Continuously monitor industry developments, viral content formats, platform updates, and competitor activity to introduce new initiatives.

6. GENERAL EXPECTATIONS & INTELLECTUAL PROPERTY

• Independent Execution: Take full ownership of daily operations while demonstrating flexibility to align creative output with executive directives.
• Brand Integrity: Ensure all posted content strictly complies with brand safety rules, quality standards, and confidentiality requirements.
• Intellectual Property: All content, strategies, copies, graphics, video files, analytics reports, and company-owned social media accounts managed during employment remain the sole intellectual property of the Company.

If you are what we are looking for or you know someone interested send us your CV.